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New Belgium CMO to Take Over as CEO, Shares 2024 Innovation Plans

New Belgium CMO to Take Over as CEO, Shares 2024 Innovation Plans

We now know who will lead the next chapter of New Belgium Brewing. Chief marketing officer Shaun Belongie has been named the next CEO of New Belgium, effective immediately, taking the spot left vacant by Steve Fechheimer earlier this year.

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New Belgium, Diageo, Molson Coors Leaders Discuss Brand Building, Premiumization

New Belgium, Diageo, Molson Coors Leaders Discuss Brand Building, Premiumization

The Voodoo Ranger franchise now accounts for 65% of New Belgium’s business. CEO Steve Fechheimer again highlighted the shift in the Fort Collins, Colorado-headquartered craft brewery’s priorities during the National Beer Wholesalers Association’s (NBWA) annual meeting last week.