Monster-owned Oskar Blues is taking it easy for its 2025 innovation slate. The brewery’s two newest offerings are Dale’s Easy IPA (4.9% ABV) and Designated Dale’s NA Pils, the brand’s first-ever non-alcoholic (NA) beer. Both are rolling out this month, and mark a continuation of Oskar Blues’ transformation of Dale’s into a brand family. “After… Read more »
Monster Beverage Corp. struggled to overcome weak sales growth for its energy drinks in Q2, while its nascent beverage-alcohol division also took a step back.
Monster Brewing-owned Cigar City has debuted new packaging for its flagship Jai Alai IPA. The new artwork features Jai Alai in larger, brighter font. Refreshed cans of Jai Alai in 12 oz., 16 oz. and 19.2 oz. sizes, as well as 6- and 12-pack cartons, are rolling out “this summer.”
Monster Brewing Company is shuttering Deep Ellum Brewing’s taproom and shifting production from its Dallas facility to the company’s other breweries.
With its business expanding amid a rising U.S. energy drink category, Monster Beverage Corporation projected confidence in its widening product portfolio during its annual investor meeting presentation yesterday.
Monster Energy is “all-in on alcohol” and “thinks it could be big for them by 2025,” according to Goldman Sachs equity analyst Bonnie Herzog’s report from the National Association of Convenience Stores (NACS) trade show. The energy drink maker, which entered beverage-alcohol with the acquisition of CANarchy in January 2022, displayed its forthcoming hard tea, Nasty Beast Hardcore Tea during the show, Herzog wrote.
Monster Energy is drawing up plans for Bang. After completing its acquisition of Bang manufacturer Vital Pharmaceuticals’ (VPX) assets on July 31 for $362 million, Monster co-CEO Rodney Sacks said during the company’s Q2 2023 earnings call yesterday that it is now preparing to fully integrate its former rival into the Monster Energy system.
According to a letter to distributors viewed by BevNET and Brewbound, Tony Short, CEO of Monster-owned beer maker CANarchy Craft Brewery Collective, confirmed previous reports that The Coca-Cola Company has begun the process of onboarding Bang within its national red-truck distribution system, marking the brand’s second go-round with one of the country’s largest beverage suppliers.
Monster Beverage Corporation reported net sales growth of 13.9% to $6.31 billion – up from $5.54 billion the year before – in its Q4 and full year 2022 earnings report yesterday. The results arrive as the company pushes forward with its expansion into new beverage categories, including alcohol.
Monster Energy Co. has filed a motion in a California federal court seeking an additional $167 million in its false advertising suit against Bang producer Vital Pharmaceuticals (VPX) on top of its $293 million jury verdict awarded earlier this year.
Monster Beverage Company reported +15.2% year-over-year sales growth in the third quarter, even as increased expenses and cost of goods continue to drag on the energy drink maker’s margins despite price increases.
A jury sided with Monster Energy Co. in its false advertising lawsuit against Bang producer Vital Pharmaceuticals (VPX) in California federal court this week, awarding the company nearly $293 million in damages.
Monster Beverage Company confirmed its long-rumored entrance into beverage alcohol during its Q2 2022 earnings call on Thursday, announcing that Monster Beast Unleashed, a four-SKU line of flavored malt beverages (6% ABV) will launch in late Q4 2022 with the goal of being nationally distributed by the end of 2023.
Monster Beverage Corp. plans to introduce three to four alcoholic beverage brands over the next few quarters, some of which will use brand names acquired from CANarchy and some that will be developed in-house. That slate may not include hard seltzer, as the company playing in the broader FMB space and, potentially, spirit-based RTD canned cocktails.
