3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm.
Non-alcoholic offerings and variety packs were common threads in the 2024 brand plans across the Duvel USA family, which the company’s leadership presented to wholesalers via livestream Thursday. In a very meta pre-recorded video, EVP of sales and marketing Bobby Dykstra hosted a TV watch party for Duvel USA’s leadership team, which consisted of brand… Read more »
The Brewers Association’s Great American Beer Festival (GABF) kicks off for its 41st edition tonight in Denver at the Colorado Convention Center. For the first time, fest goers will be able to sample cider and hard seltzer along with a dizzying array of craft beer from brewers across the country.
Boston Beer’s shipments declined again in Q2 – down -4.5%, to 2.3 million barrels. However, the company is still confident in its projections and its “strategic priorities remained unchanged,” founder Jim Koch said Thursday during the company’s call with investors.
Total bev-alc sales in off-premise channels (multi-outlet plus convenience) declined -4% week-over-week (WoW) in the week ending July 9, which included the July 4 holiday, according to Circana analyst Scott Scanlon.
A crowd gathered in The Lot at Harpoon Brewery in Boston’s Seaport District Saturday, suited up in rain gear. Several attendees adorned pretzel necklaces or matching Hawaiian shirts, others carried custom mini koozies to cradle their aluminum sample cups.
“Flavor” is one of the trendiest words in beverage-alcohol right now, with producers across beer, wine and spirits boasting “flavor-forward” innovations.
Flavor is both the present and the future blueprint for growth in the alcoholic beverage market, Dan Wandel, senior director of insights for Mark Anthony Brands, shared earlier this month during Beer Marketer’s Insights spring business conference in Chicago.
Boston Beer Company’s promised refresh of Truly Hard Seltzer started hitting shelves this spring, with new packaging, real fruit juice and new campaigns designed to communicate a “clearer message” to consumers.
A federal judge has dismissed a proposed class action lawsuit alleging that Topo Chico Margarita Hard Seltzer is deceptively labeled because it is fermented and lacks tequila.
San Juan Seltzer is betting on a new line of imperial hard seltzers called Doubles being “a game changer” for the nearly 5-year-old company, CEO and president Ron Lloyd told Brewbound.
Virginia retailers are now required under law to separate alcoholic versions of non-alcoholic brands from their soft drink counterparts.
Double Punch Hard Juice, a new hard juice contender from Philadelphia-based Two Robbers Hard Seltzer, will enter the ring next month. “We’ve been developing this idea for over a year, as a way to bridge the highly sessionable and low-calorie, zero-sugar nature of hard seltzers with the full-flavor full-texture aspects of FMBs [flavored malt beverages] and craft beer,” co-founder and CEO Vikram Nayar said.
A federal jury has found that Constellation Brands’ production of products such as Corona Hard Seltzer and Modelo Ranch Water does not violate the company’s licensing agreement with Anheuser-Busch InBev (A-B).
E. & J. Gallo’s High Noon Sun Sips is expanding beyond vodka with High Noon Tequila Seltzer, a tequila-based extension of the hard seltzer brand.
