TikTok Opens Ad Platform to Beverage-Alcohol Brands in the US
Popular and controversial social media platform TikTok recently opened advertising on its platform to beverage-alcohol brands in the United States, due in part to its user base aging up.
Popular and controversial social media platform TikTok recently opened advertising on its platform to beverage-alcohol brands in the United States, due in part to its user base aging up.
Fighting back against anti-alcohol messaging and rediscovering industry optimism following a year of flat spirit sales were two of the major themes at the annual Distilled Spirits Council of the U.S. (DISCUS) conference in San Diego last week.
Leveraging learnings from the last 50 years was the theme of the Distilled Spirits Council of the U.S. (DISCUS) annual conference held in Chicago this week.
U.S. spirits exports reached a record high last year, driven by American whiskeys and buoyed by temporary halts to retaliatory tariffs, a new report from the Distilled Spirits Council of the United States (DISCUS) revealed yesterday.
“Stronger Together” was the theme of the Distilled Spirits Council of the United States’ (DISCUS’) annual conference, held last week in New Orleans.
On the heels of the Distilled Spirits Council of the United States’ annual convention in Austin, Chris Swonger, the trade group’s president and CEO, joins the Brewbound Podcast to discuss the growth of ready-to-drink spirits-based canned cocktails, and the organization’s efforts to even the tax rates for RTD products with beer, as well as efforts to add direct-to-consumer sales privileges and much more.