More than half of the top 25 beer vendors have declined in volume year-to-date (YTD), ending October 8, in Circana-tracked off-premise channels, according to the data firm’s monthly beer report.
In a continuation of last month’s trends, 15 of the top 25 beer category vendors have recorded dollar sales and volume declines year-to-date (YTD) through November 3, according to market research firm Circana.
Could craft off-premise scan data be beginning to turn the corner as the calendar heads toward the holidays? In the four-week period ending November 3 (L4W), craft dollar sales declined -1.9% year-over-year (YoY) and volume (case sales) declined -3.4% in multi-outlet grocery, mass retail and convenience stores (MULO+C), according to the most recent report from market research firm Circana.
Opportunities for craft beer lie in single-serve and non-alc offerings, according to Scott Scanlon, executive vice president of Beverage Alcohol at Circana.
Craft beer’s dollar sales declines continued to accelerate through late May, according to market research firm Circana. Craft dollar sales in Circana-tracked off-premise channels (multi-outlet plus convenience) declined -5.5% in the four-week period ending May 19, accelerating from -3% in the previous period (ending April 21).
Total bev-alc recorded a +12% boost in off-premise dollar sales week-over-week (WoW) thanks to the Thanksgiving holiday, according to Circana’s Scott Scanlon in the market research firm’s weekly update (data ending November 26).
New Belgium’s Voodoo Ranger Imperial IPA (Voodoo Ranger) is now the No. 1 craft beer by dollar sales in the convenience channel, passing Molson Coors’ Blue Moon Belgian White (Blue Moon), according to data firm Circana’s monthly beer report. Voodoo Ranger has increased c-store dollar sales +14.8%, to more than $81 million year-to-date (YTD), ending November 5. The IPA now has 5.84% share of total craft beer dollar sales in the channel.
Craft declines have accelerated slightly as seasonal buying patterns return to the off-premise, according to Circana in the data firm’s monthly beer report.
One-third of the top 30 craft brands recorded gains in both dollar sales and volume in Circana-tracked multi-outlet grocery and convenience stores in the 12-week period ending September 10, which includes the bulk of the summer selling season.
Beer trends continue to improve in the off-premise, according to Circana in the market research firm’s monthly beer report.
The convenience channel is the strongest channel for beer, accounting for more than half of category dollar sales, according to NIQ data shared by 3 Tier Beverages.
To find out the top trends in beverage alcohol, we chatted with Scott Scanlon, executive vice president of beverage alcohol at Circana, about some of the bigger trends for producers that emerged from this year’s report including who is drinking RTDs, how the stalled on-premise rebound impacts trial and why premiumization has staying power.
St. Patrick’s Day may have lifted draft sales at bars and restaurants this year, but off-premise beer category dollar sales declined -3.2% compared to 2022 for the week ending March 19, according to market research firm Circana.
Off-premise dollar sales of craft beer declined -4%, to nearly $620.8 million, while case sales dipped -8.6% year-to-date through February 26 in multi-outlet and convenience stores (MULC) tracked by Circana, the market research firm formerly known as IRI.
