The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Convenience stores were a bright spot for the beer category in 2023, with dollar sales in the channel up +5.2% for the first 11 months of the year, according to market research firm Circana. To share insights on how suppliers can make inroads in the channel, Extra Mile Convenience Stores category manager for alcoholic beverages Michelle Abdollah and Bump Williams Consulting VP of analytics and insights Dave Williams shared the stage at Brewbound Live.
The total beer category lost the most share of overall beverage dollars at off-premise retailers year-to-date through late September, according to NIQ data shared by Bump Williams Consulting (BWC). Beer – which includes flavored malt beverages (FMB), hard seltzer and hard cider – lost -0.5 sharepoints for the 39-week period ending September 28.
Flavor-forward innovations are driving beer category growth and this trend is accelerating, according to the most recent report from Bump Williams Consulting (BWC). Of the top 25 growth brands at total U.S. off-premise outlets year-to-date (YTD) through June 15, 13 were “flavor-centric” or ready-to-drink (RTD) offerings, BWC founder Bump Williams noted, citing data from market research firm NIQ.
Move over domestic premiums, imports are king. Imports overtook domestic premiums in dollar sales in NIQ-tracked off-premise channels in the four-week period ending April 20, making imports the No. 1 beer segment in scans.
Craft finished Q1 with dollar sales nearly flat year-over-year (YoY), declining -0.3% in NIQ-tracked off-premise channels (total xAOC + liquor plus + convenience) through March 30, Bump Williams Consulting (BWC) reported in its first quarterly craft report for 2024.
Retailers are “paying increasingly more attention” to the sales rates/velocity of beer brands and it has resulted in the contraction of the amount of brands on shelves, as well as the amount of new brands entering the marketplace, according to Bump Williams’ monthly report for Bump Williams Consulting (BWC).
Non-alcoholic beverage crossover partnerships have created “rapid depth” for beverage-alcohol producers in recent years, according to Bump Williams Consulting’s (BWC) latest monthly report.
The “misalignment” of growth strategies across the supplier, wholesaler and retailer tiers will continue to be a problem for bev-alc in 2024, according to Bump Williams in the first Bump Williams Consulting (BWC) Monthly Industry Update of the year.
Data conversations around beer in 2023 have set off many alarm bells around the category’s health and place in a changing and blurring bev-alc world. But there may be a slight turning of the tide – or rather, more context that’ll ease industry members’ nerves – according to Bump Williams in his monthly update for… Read more »
Scan data through Q3 showed a “slightly more promising outlook for craft,” according to Bump Williams Consulting (BWC) in the firm’s quarterly craft report. Craft dollar sales growth in NIQ-tracked off-premise channels (total U.S. xAOC + liquor plus + convenience) is now flat year-to-date (YTD) through September 30.
Beer continues to record declines in the off-premise, and “we have a long way to go before we see a ‘return to normalcy,’” according to Bump Williams in his monthly report for his data consulting firm, Bump Williams Consulting (BWC).
Craft trends in off-premise channels “remain underwhelming,” but there are “signs of improvement” in Q2, according to Bump Williams Consulting’s (BWC) quarterly craft report.
