The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Scan data through Q3 showed a “slightly more promising outlook for craft,” according to Bump Williams Consulting (BWC) in the firm’s quarterly craft report. Craft dollar sales growth in NIQ-tracked off-premise channels (total U.S. xAOC + liquor plus + convenience) is now flat year-to-date (YTD) through September 30.
Beer continues to record declines in the off-premise, and “we have a long way to go before we see a ‘return to normalcy,’” according to Bump Williams in his monthly report for his data consulting firm, Bump Williams Consulting (BWC).
The average case price for beer in grocery stores has increased +16.7% since 2019, with consumers now paying more than $4 more in 2023 than they were pre-pandemic, according to Bump Williams Consulting (BWC) founder Bump Williams in his monthly industry update.
Industry members should “expect to see an increase in ‘change’” during fall shelf resets versus “what you have seen in the past,” Bump Williams, president and CEO of Bump Williams Consulting (BWC), wrote in the company’s “Monthly Update.”
Craft trends in off-premise channels “remain underwhelming,” but there are “signs of improvement” in Q2, according to Bump Williams Consulting’s (BWC) quarterly craft report.
