BeerBoard

Draft beer reclaimed the volume lost during last year’s National Football League (NFL) opening weekend (September 5-8), according to on-premise data firm BeerBoard.

Draft beer recorded gains in both volume (+12%) and dollar sales (+32%) year-over-year (YoY) during Memorial Day weekend, on-premise data firm BeerBoard reported.

Draft beer volume declined -20% during St. Patrick’s Day weekend, due in part to this year’s misalignment of the drinking-centric holiday and March Madness, according to on-premise data firm BeerBoard.

Anheuser-Busch InBev’s (A-B) Bud Light was dethroned by Michelob Ultra as the country’s best-selling draft beer on Super Bowl Sunday as drinkers watched the Kansas City Chiefs defeat the San Francisco 49ers in overtime, according to on-premise data firm BeerBoard.

On-premise beer performance held strong last weekend (March 24-27) – a week after elevated St. Patrick’s Day sales – with a +4.1% increase in rate of sale (ROS) nationally compared to the prior period (March 10-13), according to the market research firm BeerBoard.

On-premise beer sales had a positive weekend, as rate of sale (ROS) increased +6.7% nationally January 27-30 compared to the prior period (Jan 6-9), according to draft beer data firm BeerBoard.

On-premise sales velocity increased +78% in the week ending June 12 compared to the same time last year, according to the latest report from market research firm CGA.

Seventy-seven percent of consumers are spending the same or more than they did pre-COVID-19, according to the latest CGA on-premise report spanning June 4-7.