💀 New Belgium CEO: Adapt or Die

💀 New Belgium CEO: Adapt or Die

More than three decades after launching with amber ales, Kirin-owned New Belgium Brewing’s and Bell’s Brewery’s portfolios look a little different, in very intentional moves to stay relevant with the rapidly changing bev-alc market, according to CEO Shaun Belongie.

3 Up, 3 Down: What’s Really Driving Craft Light Beer Growth

3 Up, 3 Down: What’s Really Driving Craft Light Beer Growth

In the final installment of 2024, 3 Tier consultant Danelle Kosmal shares a trio of insights on industry growth, with NIQ off-premise data through November 2. Hot topics include Halloween spending, craft light beer and seasonals, spirits-based ready-to-drink cocktails (RTDs) and more.

New Belgium to Sell Upper Hand

New Belgium to Sell Upper Hand

Upper Hand Brewery, opened by Bell’s Brewery founder Larry Bell in 2014, is about to change hands. Kirin-owned New Belgium acquired Escanaba, Michigan-based Upper Hand when it merged with Bell’s in 2021.

New Belgium CEO: ‘If You’re Not Willing to Shift, You’re Going to Die’

New Belgium CEO: ‘If You’re Not Willing to Shift, You’re Going to Die’

Kirin-owned New Belgium Brewing and Bell’s Brewery both built their foundations on amber ales. More than three decades later, their portfolios look a little different, in very intentional moves to stay relevant with the rapidly changing bev-alc market, CEO Shaun Belongie shared during Beer Marketer’s Insights’ seminar, held this week in New York City.

Brewbound Announces Nominees for 2024 Awards

Brewbound Announces Nominees for 2024 Awards

Each year, the Brewbound Awards are presented to honor the most influential and impactful companies, brands, people, products, ideas and trends from across the beer industry landscape. Brewbound is proud to announce the nominees for its 2024 Awards.

🪿 Bourbon County Tradition Returns! Well, one of them

🪿 Bourbon County Tradition Returns! Well, one of them

Folks, we’re getting pretty close to GOOSE ISLAND’s annual Bourbon County release! Gotta say, it’s nice to still have one of craft’s few remaining annual traditions left here at the end of 2024, even though I’m pretty sure Justin and I couldn’t finish one bottle between the two of us at this point. In a whole weekend.

Circana: Craft Declines Continue to Decelerate; Molson Coors Craft Brands Reverse Trends

Circana: Craft Declines Continue to Decelerate; Molson Coors Craft Brands Reverse Trends

Could craft off-premise scan data be beginning to turn the corner as the calendar heads toward the holidays? In the four-week period ending November 3 (L4W), craft dollar sales declined -1.9% year-over-year (YoY) and volume (case sales) declined -3.4% in multi-outlet grocery, mass retail and convenience stores (MULO+C), according to the most recent report from market research firm Circana.

Brewbound Live 2024: Meet the Pitch Slam Semifinalists

Brewbound Live 2024: Meet the Pitch Slam Semifinalists

It’s time to reveal the semifinalists for the Brewbound Live Pitch Slam, our business pitch competition for beer and beverage-alcohol brands. Semifinalists will compete during Brewbound Live 2024, taking place on December 11 + 12 in Marina del Rey, California.

A Round With… Narragansett Brewing’s Lee Lord

A Round With… Narragansett Brewing’s Lee Lord

Now operating in its third century, Providence, Rhode Island-headquartered Narragansett Brewing is proof that it’s possible to stay afloat on the industry’s changing tides and remain resonant with drinkers. In the latest edition of A Round With – an exclusive Q&A series with industry leaders for Brewbound Insiders – we caught up with Lee Lord, head brewer at Narragansett’s innovation brewery and taproom in Providence.

Boston Beer’s 2025 Plans: Increase Investment Portfolio-Wide; Push Twisted Tea, Sun Cruiser, Samuel Adams American Light

Boston Beer’s 2025 Plans: Increase Investment Portfolio-Wide; Push Twisted Tea, Sun Cruiser, Samuel Adams American Light

Boston Beer Company will increase investment across its entire portfolio in 2025, the company shared with its distributor partners in nearly 30 in-person meetings held across the country over the last two months. The investment will be made in both traditional and digital media, in addition to “new dynamic partnerships.”