While awaiting formal recognition for CBD as a food ingredient from the FDA, Colorado-based brand Weller introduced immunity drinks as a complementary product to its core beverage line of hemp-infused sparkling waters in 2020. But this year sees the company pivoting back to its roots in cannabis to expand its platform with the launch of new THC-infused beverages, bringing on Oskar Blues Brewery founder Dale Katechis, who joined Weller’s board of directors this month, to help guide its strategy. In this video recorded at Natural Products Expo West 2022, Simmons and Katechis speak with BevNET editor-in-chief Jeff Klineman about its upcoming cannabis innovations, why the brand is continuing to lean in to CBD when others are pivoting away, and why Weller may become more than a beverage brand in the future.
