On-premise channel value velocity on average has increased +24% in the 12 weeks ending July 23 compared to the same period last year, according to NielsenIQ-owned on-premise data firm CGA.
However, week-over-week metrics point to varied performance that changes from market to market.
“After a largely positive week to July 16, the most recent week saw mixed trends, with variability by day and by state resulting in it being largely flat vs. the previous week,” CGA wrote.
For the week ending July 23, value velocity (+1%) and check value (+7%) both increased nationwide compared to the same week in 2021, while ticket count declined (-6%). The average check value for the week ending July 23 was $49.56 and the average ticket count was 1,591.
“Check value continues to outperform 2021 (+7%), with traffic down -6%,” CGA wrote.
So far in 2022, value velocity at on-premise establishments has been higher than or flat to 2021, and higher than 2019.
Bars and restaurants in New York and Illinois have outpaced other key markets. In both states, velocity increased +4% compared to the same period in 2021, but was flat compared to the week ending July 16.
Both New York City (+32%) and Chicago (+29%) outperformed the rest of their respective states compared to survey periods earlier in July as residents returned from vacations elsewhere, CGA wrote.
“These trends continue to follow a similar seasonal pattern to last year, resulting in Total U.S. remaining slightly positive (+1%) vs. 2021,” CGA wrote.
In California, value velocity in San Diego and Los Angeles boosted the overall state to +2% compared to the same period last year, and +3% compared to the week ending July 16. At nearly -10% compared to last year, San Francisco lagged behind the rest of the state.
Texas, which lifted on-premise restrictions much earlier in the pandemic than many other states, recorded a -6% decline in value velocity compared to the same week in 2021. At +5%, Austin could not offset the declines in other metro areas. Week-over-week compared to the week ending July 16, Texas was flat overall.
Florida was the only key market CGA tracks to record a week-over-week decline (-1%) compared to the week ending July 16. The Sunshine State also posted the steepest YoY decline, with value velocity dropping -8% compared to the same people last year. Miami and Orlando, both up mid-single digits, could not offset a roughly -5% decline in Tampa.
Daily velocity – the change in daily sales compared to the same day in the prior week – was the strongest in California (about +10%) and the weakest in Florida (about -5%). In New York, daily velocity increased mid-single digits, while Texas and Illinois were roughly flat.