BOONVILLE, Calif. — Anderson Valley Brewing Company (AVBC) announced new distribution partnerships with Eagle Distributing and Mussetter Distributing and the expansion of distribution territories with existing partners Wine Warehouse and Morris Distributing. These strategic partnerships aim to expand and strengthen AVBC’s presence throughout AVBC’s core Northern California markets.
As part of AVBC’s renewed focus on its home markets, effective May 1 the brewery forged a new partnership with Eagle Distributing to manage AVBC in Mendocino and Lake counties and has partnered with family-owned Mussetter Distributing to represent its brands from Sacramento east to the Tahoe region. Morris Distributing, who has long been representing AVBC in Sonoma and Napa counties, will now be taking on Marin County. Finally, Wine Warehouse, who represents AVBC throughout the Southern half of California, is now representing AVBC in the key markets of San Mateo and San Francisco counties.
“The repositioning of our distributor partnerships is a key initiative in strengthening AVBC in some of our most important California markets. We are pleased with how these changes position the brewery and we’ve already realized material improvements in a very short time,” said President and CEO Kevin McGee. “These new and expanded partnerships strengthen our market presence and have enabled us to re-establish and grow our retail and on-premise relationships in what we consider to be our home markets in Northern California.”
About Anderson Valley Brewing Company
For over 32 years, Anderson Valley Brewing Company has sustainably hand-crafted authentic ales and lagers with balance and complexity. Founded in 1987 in the lower level of Boonville CA’s Buckhorn Saloon, Anderson Valley Brewing Company has grown to be widely recognized as one of the true pioneers in craft brewing. From the flagship Boont Amber Ale to innovative seasonal offerings like the Blood Orange Gose, every Anderson Valley Brewing Company beer is crafted with purpose and an unwavering commitment to producing world-class beer. Anderson Valley Brewing Company is available in 39 states and at its Taproom in Boonville, CA. For more information visit our website. Stay up to date with the latest from AVBC via Facebook and Instagram.