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Craft beer industry news.

New Belgium CEO: ‘If You’re Not Willing to Shift, You’re Going to Die’

New Belgium CEO: ‘If You’re Not Willing to Shift, You’re Going to Die’

Kirin-owned New Belgium Brewing and Bell’s Brewery both built their foundations on amber ales. More than three decades later, their portfolios look a little different, in very intentional moves to stay relevant with the rapidly changing bev-alc market, CEO Shaun Belongie shared during Beer Marketer’s Insights’ seminar, held this week in New York City.

Brewbound Announces Nominees for 2024 Awards

Brewbound Announces Nominees for 2024 Awards

Each year, the Brewbound Awards are presented to honor the most influential and impactful companies, brands, people, products, ideas and trends from across the beer industry landscape. Brewbound is proud to announce the nominees for its 2024 Awards.

🪿 Bourbon County Tradition Returns! Well, one of them

🪿 Bourbon County Tradition Returns! Well, one of them

Folks, we’re getting pretty close to GOOSE ISLAND’s annual Bourbon County release! Gotta say, it’s nice to still have one of craft’s few remaining annual traditions left here at the end of 2024, even though I’m pretty sure Justin and I couldn’t finish one bottle between the two of us at this point. In a whole weekend.

Circana: Craft Declines Continue to Decelerate; Molson Coors Craft Brands Reverse Trends

Circana: Craft Declines Continue to Decelerate; Molson Coors Craft Brands Reverse Trends

Could craft off-premise scan data be beginning to turn the corner as the calendar heads toward the holidays? In the four-week period ending November 3 (L4W), craft dollar sales declined -1.9% year-over-year (YoY) and volume (case sales) declined -3.4% in multi-outlet grocery, mass retail and convenience stores (MULO+C), according to the most recent report from market research firm Circana.

A Round With… Narragansett Brewing’s Lee Lord

A Round With… Narragansett Brewing’s Lee Lord

Now operating in its third century, Providence, Rhode Island-headquartered Narragansett Brewing is proof that it’s possible to stay afloat on the industry’s changing tides and remain resonant with drinkers. In the latest edition of A Round With – an exclusive Q&A series with industry leaders for Brewbound Insiders – we caught up with Lee Lord, head brewer at Narragansett’s innovation brewery and taproom in Providence.

Boston Beer’s 2025 Plans: Increase Investment Portfolio-Wide; Push Twisted Tea, Sun Cruiser, Samuel Adams American Light

Boston Beer’s 2025 Plans: Increase Investment Portfolio-Wide; Push Twisted Tea, Sun Cruiser, Samuel Adams American Light

Boston Beer Company will increase investment across its entire portfolio in 2025, the company shared with its distributor partners in nearly 30 in-person meetings held across the country over the last two months. The investment will be made in both traditional and digital media, in addition to “new dynamic partnerships.”

Brewbound Podcast: Our 200th Episode Extravaganza

Brewbound Podcast: Our 200th Episode Extravaganza

This week the Brewbound Podcast crossed the 200th episode milestone. Insider’s Week in Beer newsletter writer Sean McNulty joins to celebrate. The Brewbound team recaps the latest headlines, including the Lord Hobo-Lone Pine merger, the Beer Institute’s Annual Membership Meeting and layoffs at Molson Coors’ remaining craft facilities.

Q4 2024 Supply Chain Update – Agrowgate

Q4 2024 Supply Chain Update – Agrowgate

This report, which provides a Q4 supply chain update, features exclusive content created just for our Brewbound Insider audience!