Willie's Superbrew

Something big has been brewing at Willie’s Superbrew: The award-winning adult beverage brand has added a new flavor to its lineup of hard seltzers.

Brewed with real superfruits and fresh herbs and spices, Willie’s 100% gluten-free Superbrews will reappear at select retail locations across New England this summer.

Wille’s Superbrew is thrilled to announce its award-winning hard seltzers, offering consumers a range of innovative and delicious ready-to-drink brewed adult beverages, will be available at retail locations again this summer. The company is also pleased to announce the hiring of industry veteran Mark Hegedus as its Chief Executive Officer.

A group of investors has acquired Willie’s Superbrew after a tumultuous several months for the Boston-based hard seltzer brand. The acquiring group, Superbrew Acquisition Corporation (SAC), is led by Amos Beason, managing director of Charlotte, North Carolina-based Seward Capita

Boston-headquartered fruited hard seltzer maker Willie’s Superbrew has laid off most of its staff and is considering a sale of the brand, according to Good Beer Hunting.

The fourth flavor of Boston Beer Company and PepsiCo Beverages’ Hard MTN Dew will be Baja Blast.

Massachusetts-based hard seltzer brand Willie’s Superbrew was midway through a call with the supermarket chain Harris Teeter when the buyer interjected…

MA-based Willies Superbrew,  makers of the world’s most award-winning seltzer, announced that it will be adding an industry veteran to its leadership team. Lee Schill will be joining as Head of Sales and will lead the current growth strategy within the Northeast. 

Coming off their first place win as best hard seltzer at Fizz Fight, as voted by over 2,000 attendees, Willie’s Superbrew is continuing to innovate with the release of the first cold weather hard seltzer, Sparkling Pear & Cinnamon.

Willie’s Superbrew, a first-of-its-kind hard seltzer with real fruit, has announced the addition of Sparking Mango & Passionfruit to its ever-growing list of flavors. The new flavor is the third of Willie’s newly-released brews joining Sparkling Pomegranate & Acai and Willie’s flagship, Sparkling Ginger & Lemon.

Massachusetts-based Willie’s Superbrew emerged as the winner of Brewbound’s 2018 Pitch Slam competition, beating out seven other emerging craft brands during the two-day Brewbound Live business conference in Santa Monica, California. The business pitch competition, sponsored by Craft Brew Alliance, featured eight contestants who delivered pitches during an initial judging round. Five companies advanced to the finals on Day Two of the Brewbound Live event.