Tilray Brands

Tilray Brands will launch several hemp-derived Delta-9 THC beverages in “key markets across the U.S.” starting in October, the company announced today. The Canadian cannabis firm has formed a new business unit, Tilray Alternative Beverages, for its Delta-9 beverage portfolio, which includes mocktails, seltzers and sparkling drinks made with hemp extracts.

Tilray Brands has restructured its workforce and cut “a limited number of employees across various departments,” the company confirmed to Brewbound.

Tilray cemented its place as a top five U.S. craft brewery by volume last week with the acquisition of four brands from Molson Coors’ Tenth & Blake division: Atwater, Hop Valley, Revolver and Terrapin.

Tilray Brands’ bev-alc net revenue increased +137%, to $76.7 million in Q4 fiscal year 2024 (FY24), as the global cannabis firm and “lifestyle brand” closed out its first year with the eight beverage brands it acquired from Anheuser-Busch InBev (A-B).

Spokane, Washington-based No-Li Brewhouse has filed a lawsuit against Tilray Brands alleging that the beer and cannabis platform has infringed on its trademark for “Big Juicy” beers, according to Law360.

Anheuser-Busch InBev (A-B) and Tilray Brands are being sued in federal court by CraftCanTravel LLC (CCT) for allegedly interfering with the New York-based export company’s exclusive rights to export the former Craft Brew Alliance (CBA) portfolio of brands, including Kona Brewing, “to most of the world.”

Tilray Brands has a busy slate of new products set to hit retail in the coming weeks and months. U.S. beer division president Ty Gilmore and new CMO Prinz Pinakatt shared details on the new products with Brewbound.

Ty Gilmore, president of Tilray Brands’ U.S. beer division, estimated that he receives around two to three calls a day from potential sellers looking to join the Canadian cannabis firm’s craft brewery platform.