In this week’s Press Clips: Anheuser-Busch plans to feature NBA and MLB athletes in ad campaigns; Celis Brewery assumes sales responsibilities for Uncle Billy’s and Pedernales brands; the Beer Institute releases domestic tax paid estimate for August; and more news.
A majority of the beer brewed in Texas isn’t classified as “craft,” as smaller in-state producers only account for about 2 percent of the roughly 20 million barrels produced in the Lone Star State. Speaking to a crowd of beer industry professionals during last week’s Brew Talks meetup in Austin, Texas, Bob Leggett, owner of Artisanal Imports and the Uncle Billy’s and Pedernales beer brands, highlighted the difference in market share between locally produced beer and more mainstream offerings.
Seven months after acquiring Texas-based Uncle Billy’s Brewery, Artisanal Imports co-founder and CEO Bob Leggett has purchased the Pedernales Brewing Company brands. Financial terms of the deal, which closed at the start of the year, were not disclosed. The transaction did not include Pedernales’ Fredericksburg brewery, which former Pedernales owner Lee Hereford said is in the process of being sold to a yet-to-be-named buyer.
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