Heineken USA

Alison Payne will take over as Heineken USA’s (HUSA) chief marketing officer, effective January 2025.

Heineken USA (HUSA) CEO Maggie Timoney offered a spoiler at the start of the company’s national sales meeting: Don’t expect new products for 2025.

Heineken USA CEO Maggie Timoney laid out several contributing factors that she sees chipping away at the beer category during a fireside chat on Day 2 of the National Beer Wholesalers Association’s (NBWA) Annual Convention in San Diego.

Consumer sentiment toward Anheuser-Busch InBev’s (A-B) Bud Light continues to decline more than a year after the initial boycott of the brand, according to a HundredX survey, shared by Goldman Sachs in its latest Beverage Bytes report.

Constellation Brands is expected to be the biggest winner in shelf resets this spring, according to the most recent Beverage Bytes beer distributor survey by Goldman Sachs.

Nearly one-quarter (23%) of women surveyed cited a poor perception of the alcoholic beverage industry as a reason not to apply for a job in the business, according to Heineken USA’s “Behind the Label” report.

Distributors noticed stronger beer trends this summer versus last summer, “despite headline concerns over the slowing category and ongoing Bud Light pressures,” Goldman Sachs analysts reported in the company’s latest Bev Bytes Beer Distributor Survey.

Heineken USA has released its first spirit-based portfolio extension of Jamaican beer brand Red Stripe with Red Stripe Rum Drinks. The canned cocktail will roll out in Florida starting today, and is set to hit select markets in the Northeast throughout the spring.

Heineken USA (HUSA) will halt shipments of all draft products to five states for the next year, a company spokesperson told Brewbound. Those states include Vermont, Wyoming, Montana, North Dakota and South Dakota. The Lagunitas brand, which Heineken wholly acquired in May 2017, is excluded from the draft cuts.

Coors Light and Miller Lite battled it out (literally) in Molson Coors’ Super Bowl ad spot Sunday, but in a surprise twist, the 30-second spot ended up being an ad for Molson Coors’ craft beer brand Blue Moon Belgian White.

Even as A-B hopes for a rediscovery of Bud Light, the company is preparing for Michelob Ultra, its second best-selling brand, to overtake Bud Light as its best-selling brand within the next five years, Anheuser-Busch InBev U.S. CMO Benoit Garbe said.

A judge has denied Anheuser-Busch InBev subsidiary Grupo Modelo’s bid for partial summary judgment in its trademark infringement lawsuit against Constellation Brands for the company’s use of the Corona trademark for hard seltzer.

Constellation Brands continues to be the golden child for distributors with the growth of its Mexican imports, Goldman Sachs analyst Bonnie Herzog reported in her Q3 “Beverage Bytes” survey.