FIFCO USA

Production at craft breweries outside of the Brewers Association’s (BA) craft brewer definition collectively declined -6% on a comparable basis, to nearly 7.6 million barrels in 2023, according to data shared in the May/June edition of the New Brewer Magazine.

Hard MTN Dew is transitioning to Boston Beer Company’s beer distributor network and will expand to all 50 states, outgoing Boston Beer CEO Dave Burwick said today during the company’s full-year and Q4 earnings report.

Labatt Blue Light recently introduced a new fruit flavored light pilsner, Labatt Blue Light Apple.

FIFCO USA has unveiled a new 7.5 oz can for its malt-based beverage line Seagram’s Escapes, aiming to leverage the new format and $1 price point to carve out space at retail outlets and bring in new customers.

Labatt Blue Light recently introduced its refreshingly fruity take on non-alcoholic beer, Labatt Blue Light Non-Alc Strawberry Acai.

PepsiCo and FIFCO USA have struck a licensing agreement to allow the latter to produce a hard iced tea using the Lipton brand, which will roll out next year through Pepsi’s Blue Cloud Distribution.

Long-time Anheuser-Busch InBev marketing executive Andy Goeler will retire at the end of the year after a 43-year career with the world’s largest beer maker. Plus, leadership changes at Pabst, FIFCO USA, Orpheus and the Texas Craft Brewers Guild.

FIFCO USA has appointed former Molson Coors executive Dan Hennessy as its new chief sales officer, effective February 8. Meanwhile, San Diego hard kombucha maker JuneShine has hired former Stone Brewing VP of sales Todd Karnig as chief commercial officer. And the Brewers of Pennsylvania (BOP) has appointed Adam Harris as executive director of the state guild.

Beverage industry veteran, Seagram’s has officially joined the seltzer party and is taking a fresh approach. Leading with fruit infused flavors, Seagram’s Hard Seltzer delivers on taste while sustaining the category’s 5% ABV and 100-calorie ‘standard.’ Seagram’s Hard Seltzer comes in four deliciously crafted unique combinations: Tropical Pineapple, Mango Peach, Mixed Berry and Watermelon Lime. Variety packs hit shelves February 2021 across select national markets.

The changes at FIFCO USA are continuing into the new year, as the company parted ways with Josh Halpern, who had served as chief sales officer over the last three years.

Pyramid Brewing, makers of the award-winning Apricot Ale, announced a major packaging redesign for the brewery’s existing beer lineup.

The Magic Hat Brewing Company has released a new, limited batch summer quencher to ensure that no palate goes dry during the sun’s searing reign. Bartlett Bay is a margarita gose that welcomes overheated beer lovers “into the bay” for a quick cool-off.

In the latest episode of the Brewbound Podcast, FIFCO USA chief sales officer Josh Halpern explains how the company came to embrace being a big-small brewery, how that leads to co-creating brands with reality TV stars and why ceding some creative control to build brand equity with popular platforms such as Barstool Sports is necessary.

FIFCO USA today announced the promotion of Piotr Jurjewicz to the position of Chief Marketing Officer.