As the college football season officially kicks off, Exile Brewing’s Swarm golden ale – a beer collaboration with the Swarm Collective, a 501(c)3 non-profit that supports University of Iowa athletes via name, image and likeness opportunities (NIL) – has sold 20,000 cases in its first two months in market.
Name, image and likeness (NIL) is bleeding over into the craft brewing industry. Two craft breweries announced partnerships with collectives to support student athletes in their respective states. Des Moines’ Exile Brewing Company is partnering with the University of Iowa’s Swarm Collective to launch Swarm Golden Ale, with 20% of revenue from the beer benefiting the 501(c)3 non-profit corporation. Meanwhile, Cincinnati’s Rhinegeist Brewery is partnering with the University of Cincinnati’s collective, Cincy Reigns, on the release of Cincy Light.
Des Moines, Iowa-based Exile Brewing Company is expanding its distribution reach even further in the state of Illinois after launching in the Chicago suburbs of Aurora, Naperville, Wheaton, and Elgin last week.
Exile Brewing Company is proud to announce Ruthie, their gold lager, as the Official Craft Beer of the Iowa State Fair. The Iowa State Fair is the single largest event in the state, annually attracting more than one million visitors from around the world. This marks the first Official Craft Beer in the Fair’s history.
Exile Brewing (Des Moines, IA) and Uinta Brewing (Salt Lake City, UT) announce Backcountry Brut, a collaboration double brut IPA brewed at Exile for Des Moines Beer Week.
Exile Brewing Company continues to expand their portfolio with the launch of Dankalope American IPA.
Des Moines’ Exile Brewing Company nears completion on 3,800 sq ft. expansion. Ground was broke in September 2016 and is on track to complete March 2017.
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