Athletic Brewing Company

Athletic Brewing Company

Website
https://athleticbrewing.com/
Location
Milford, CT
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Founded
2017
BREWERY TYPE
Production - Large
Address
75 Cascade Blvd
Milford, CT 06460 USA
Map
Overview
Athletic Brewing, founded in 2017 by Bill Shufelt and John Walker, is America’s leading producer of non-alcoholic craft beer. The company’s brews are distributed in all 50 states and available at 50,000 retail stores nationwide. In 2022, Athletic was ranked as the 26th fastest-growing private company in America by Inc. Magazine, and named one of TIME’s “100 Most Influential Companies.” Athletic was also selected as one of Ad Age's Top 20 Hottest Brands. The company has won over 70 prestigious brewing awards, including Gold & Silver for its Run Wild and Free Wave IPAs in the 2022 US Open of Beer Championship. It was also named the North American Brewer of the Year at the 2022 International Beer Challenge. Athletic has custom breweries in Milford, Connecticut, and San Diego, and donates up to $2 million of all sales to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Plus, as a part of its IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up. As of 2022, Athletic Brewing is proudly a Certified B Corporation™. Its full-flavored near beers and hop-infused sparkling waters are available on www.athleticbrewing.com.
ANNUAL PRODUCTION
2022 -- 170,000 bbls (Actual)
2021 -- 104,000 bbls (Actual)
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New Belgium, Athletic & Pabst Leaders On Reversing Beer Category Trends, Connecting with Younger LDA Consumers

New Belgium, Athletic & Pabst Leaders On Reversing Beer Category Trends, Connecting with Younger LDA Consumers

An industry-wide effort is needed to reverse soft beer category trends, elevate the category and appeal to young legal-drinking-age (LDA) consumers, leaders from New Belgium, Pabst Brewing and Athletic Brewing shared during a discussion with consultant Amy Jo Martin as part of the general session of the National Beer Wholesaler Association (NBWA) Annual Convention in San Diego.

CGA: Non-Alcoholic Beer Outpacing Category Growth On-Premise

CGA: Non-Alcoholic Beer Outpacing Category Growth On-Premise

Similar to the off-premise, the non-alcoholic (NA) beer segment is outperforming the broader beer category in bars, restaurants and other venues, according to CGA, an NIQ-owned on-premise market research firm.

Athletic Purchases Former Ballast Point Facility, Doubles Non-Alc Brewing Capacity

Athletic Purchases Former Ballast Point Facility, Doubles Non-Alc Brewing Capacity

The mystery surrounding who would take over the now former Ballast Point production facility in San Diego is officially over. When Ballast Point owners Kings and Convicts announced in April that they had ceased production at the Miramar facility, whispers pointed to dedicated non-alcoholic (NA) beer maker Athletic Brewing Company taking over the space. The speculation proved true.

Athletic Brewing Gamifies Dry January

Athletic Brewing Gamifies Dry January

Dedicated non-alcoholic (NA) beer maker Athletic Brewing is taking a page out of 2010s craft beer check-in culture and run-tracking with its new app feature. Athletic launched “Track Record” earlier this month in order to give its app users a way of recording their alcohol-free days and creating streaks.

Athletic Expands Retail Presence in U.K. and Canada

Athletic Expands Retail Presence in U.K. and Canada

While Athletic Brewing Company continues to record exponential growth for its non-alcoholic (NA) offerings in the U.S., it’s not limiting itself to its home country. The Milford, Connecticut-based craft brewery announced expansion moves today for its business in both the U.K. and Canada.

JetBlue to Serve Athletic’s Non-Alcoholic Beer on Flights

JetBlue to Serve Athletic’s Non-Alcoholic Beer on Flights

Athletic Brewing Company’s Upside Dawn Golden will be served on all domestic JetBlue flights starting in May, the company shared today. The partnership marks the first time that a major U.S. airline has served non-alcoholic craft beer at 35,000 feet.


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