Hard Seltzer Report: Mark Anthony Brands Launches 8% White Claw Surge; Target Adds Private Label Lemonade Seltzer Variety Pack
Amid rising competition in the ever-expanding hard seltzer segment, Mark Anthony Brands is adding two line extensions and one new variety pack to its White Claw franchise ahead of peak summer seltzer selling season. The company has finally announced the launch of long-rumored White Claw Surge, the 8% ABV version of the best selling hard seltzer, as well as a third variety pack.