Yards Brewing Company

In collaboration with Brownstein, Yards Brewing Company has announced the launch of its latest IPA brand: “Level Up IPA.”

What started out as a freshly made street food treat in Philadelphia has now found its way onto the beer scene just in time for summer!

As the summer comes to a close, Yards Brewing Company’s latest beer, Unter Dog — branded and marketed by Brownstein Group — is hitting store shelves throughout the region. The Oktoberfest lager, a smooth, roasted, and malty brew, is represented by a regal German Shepherd that stands for the resilience of Philadelphians while alluding to Oktoberfest’s Bavarian spirit.

In order to assert its iconic status in Philadelphia and hearken back to its roots, Yards Brewing Company has unveiled a bold and authentic brand campaign in collaboration with Brownstein Group.

Two of the city’s most recognizable companies, Yards Brewing Company and Brownstein Group, have announced a partnership with plans to shake up the Philadelphia beer market and promote local organizations.

This fall, Yards Brewing Company will debut their first lager in the brewery’s 25-year history when Loyal Lager rolls off their bottling and canning lines, fresh from their state-of-the-art brewing system — one of only three like it in the United States — at their Northern Liberties brewery and taproom.

Two Robbers, a hard seltzer company from Philadelphia, announced that it is partnering with Yards Brewing Company, Philly’s most recognized Brewery since 1994.

In the latest Last Call: Michigan’s Axle Brewing is searching for a buyer, as the company prepares to close its Ferndale-based taproom at the end of June. Also, Texas Gov. Greg Abbott plans to sign beer-to-go measure into law on June 15, and more industry news.

Yards Brewing Company, Philly’s Brewery since 1994, announces the release of their first new brand in three years — Summer Crush, a citrus wheat beer brewed with orange and lime zest.

Craft brewery owners in Pennsylvania are attempting to restructure the collection of a forthcoming sales tax that is slated to begin next July and would increase the cost of beer sold directly to consumers for on- and off-premise consumption at the state’s nearly 300 taprooms, tasting rooms and brewpubs. The point of contention for brewery owners is not the implementation of the tax itself, but rather when it is collected.

Channeling his inner Justin Timberlake, Founders Brewing co-founder and CEO Mike Stevens told hundreds of industry professionals attending last week’s Meeting of the Malts gathering in Bethlehem, Pennsylvania that “America forgot how to make beer sexy.” Stevens — who successfully avoided a wardrobe malfunction while participating in a panel discussion about the state of the beer industry alongside Victory Brewing co-founder Bill Covaleski, D.G. Yuengling & Sons chief administrative officer Wendy Yuengling, Yards Brewing founder Tom Kehoe and Cigar City founder Joey Redner — wasn’t calling for a return to the days of provocative advertising, however.

This Summer, Yards Brewing Company invites Philly area locals, as well as visitors to this great city, to come have a beer in their distinct outdoor seating area located directly underneath towering steel brewing tanks along Spring Garden Street in the city’s bustling Northern Liberties neighborhood. The new Yards taproom and brewery at 5th and Spring Garden Streets offers patrons 20 taps of fresh, quality Yards ales and a full dining menu crafted by Chef Jim Burke. Curious folks can opt for up-close brewery tours to see how Yards beers are brewed, bottled, canned and kegged for the hard-working people of Philadelphia and beyond.

As Sunday’s Super Bowl matchup between the New England Patriots and the Philadelphia Eagles unfolds on the field, Anheuser-Busch InBev will be attempting to capture viewers’ attention by running six ads during the commercial breaks.