Alabama’s Straight to Ale and Druid City Brewing merge. Truly Hard Seltzer will be offered on American Airlines flights. Kombucha brewer Local Roots acquires Latitude 33’s production facility. Anheuser-Busch InBev returns as official beer sponsor of the NHL and launches larger partnership with the NBA’s Brooklyn Nets.
Straight To Ale Brewing has teamed up with Whole Foods Market South Region to introduce a new line of experimental brews called Rumble Seat Beer Project. The first iteration of Rumble Seat Beer Project includes an India Pale Ale, a Citrus Witte, and an Imperial Red. All three beers were brewed exclusively for Whole Foods Market by Straight To Ale and will hit shelves Labor Day weekend across the Southeast in Mississippi, Alabama, Georgia, North Carolina, South Carolina, and Tennessee.
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