Bell's Brewery

Kirin-owned New Belgium Brewing and Bell’s Brewery both built their foundations on amber ales. More than three decades later, their portfolios look a little different, in very intentional moves to stay relevant with the rapidly changing bev-alc market, CEO Shaun Belongie shared during Beer Marketer’s Insights’ seminar, held this week in New York City.

Production at craft breweries outside of the Brewers Association’s (BA) craft brewer definition collectively declined -6% on a comparable basis, to nearly 7.6 million barrels in 2023, according to data shared in the May/June edition of the New Brewer Magazine.

New Belgium Brewing Company has appointed Rich Rush as its next chief sales officer.

News broke late yesterday that New Belgium has named Rebecca Dye Yonushonis as the company’s next CMO, filling the vacancy left by Shaun Belongie when he was appointed CEO last fall.

We now know who will lead the next chapter of New Belgium Brewing. Chief marketing officer Shaun Belongie has been named the next CEO of New Belgium, effective immediately, taking the spot left vacant by Steve Fechheimer earlier this year.

Bell’s Brewery announces the return of their 32nd annual Eccentric Day on December 1st, featuring all new elements to this fan-favorite “Bell’s Holiday.”

Bell’s Brewery fans across the country can now stay in the Oberon spirit through the colder months, with Oberon Eclipse, a nationally distributed fall and winter seasonal.

Steve Fechheimer, who led New Belgium Brewing Company to unprecedented growth, will depart the company in August after six years to “explore new challenges.”

Production at craft breweries falling outside of the Brewers Association’s (BA) craft brewer definition collectively declined -4% on a comparable basis, to more than 8.68 million barrels in 2022, according to data shared by the trade group in the May/June edition of the New Brewer Magazine.

Alec Mull is returning to Bell’s Brewery as general manager of the Comstock, Michigan craft brewery’s 600,000 barrel facility. Mull will work with Bell’s executive leadership team to oversee the daily operations of the facility and craft new beers to add to the brewery’s portfolio, the company announced today.

Bell’s has expanded distribution into Alaska, Idaho, Oregon, Utah and Washington, leaving Hawaii as the only state where drinkers can’t get Two Hearted IPA or Oberon Ale.

Industry veteran John Mallett will depart from Bell’s Brewery next month, after more than 20 years with the Comstock, Michigan-based brewery.

Kirin Holdings, parent company of the Lion Little World Beverages platform that includes New Belgium Brewing and Bell’s Brewery in the U.S., is on the hunt for more production capacity in North America to keep up with sales, Reuters reported this week.

Bell’s Brewery is expanding the brand family of its flagship Two Hearted IPA, beginning with Hazy Hearted IPA and a new variety pack, the Comstock, Michigan-based brewery announced today.