Currently slated for an early July opening, The Alchemist’s new brewery and visitor center in Stowe, Vermont will once again give thirsty beer travelers an opportunity to purchase the popular Heady Topper double IPA directly from the source. San Diego’s Ballast Point is heading north and will move into an 11,000 sq. ft. restaurant in Long Beach, according to the LA Times.
Traveler Beer, the three-year-old shandy/fruit beer line operated by Boston Beer’s Alchemy & Science subsidiary, debuted its first national ad this week, a 30-second spot dubbed “The Road to Refreshment.” Starring Traveler president Alan Newman (and his yellow spectacles), the ad coincides with the national launch of the brand, which Boston Beer president and CEO Martin Roper detailed earlier this year during a fourth quarter earnings call. “I’ve been fired by every company I’ve ever worked for,” says Newman at the start of the ad. “The only things I was ever good at were traveling and beer.”
Since transferring 48 percent of its shares into an employee stock ownership plan (ESOP) in July of last year, Harpoon Brewery has been minority owned by its employees. Now, according to co-founder and president Dan Kenary, the plan is for the brewing company to become fully employee-owned. During a recent speech in Vermont, where the Boston-based brewery operates a second facility, Kenary outlined the plan
Craft beer drinkers are a devoted bunch. They’ll travel far and wide for a case of Heady Topper, The Alchemist’s double IPA that is only distributed a short distance from the Waterbury, Vt. brewery where it’s produced. They’ll wait in long lines for Goose Island’s Bourbon County barrel-aged beers that only come around once a… Read more »
ESCONDIDO, CA – Stone Brewing Co. is releasing yet another exciting collaboration beer today—the fifth this year!—dubbed “The Alchemist / Ninkasi / Stone More Brown Than Black IPA.” One of the many unfortunate casualties of Hurricane Irene was the destruction of The Alchemist Pub and Brewery in Waterbury, VT. When Stone Brewing Co. Brewmaster Mitch… Read more »