While it’s risky to paint anyone with too broad a brush, it’s fair to say that, regardless of gut size or facial hair, most of the 50 or so beer bloggers attending the Boston Beer Bloggers Conference shared two traits: an unwavering, public love affair with craft beer that compels them to put thousands of words to the screen, and a mild-at-best effort to get paid for those words.
It’s a period of transition, a period of discovery. Craft beer is available and abundant, like most consumer goods in Las Vegas, but the realization of its marketability and demand — in a city that thrives on its marketability and ability to fulfill any desire — has only just begun.
Whether it’s because of bull testicles or simple quality, Wynkoop Brewing Company’s off-premise sales of its self-distributed brews have increased by 80 percent in the first half of this year, compared to the first half of 2012.
File this one under the “don’t let this happen to you” category. Police in Ho Chi Minh City, Vietnam, arrested three people last month on suspicion of producing fake Heineken beer, according to an article by Thanh Nien, a Vietnamese news publication.
Before anyone has even been able to take a sip, Jacob McKean has used the Internet to amass a loyal following for his new brewery, Modern Times Beer. The hype will finally take on liquid form this week, when six establishments in San Diego will, at last, offer Modern Times on tap.
A simple mention of Blue Moon or Shock Top curls the beards of most craft brewers, but not Rob Tod, the founder of Allagash Brewing Company.
Even the casual craft beer drinker knows that cities like San Diego and Seattle boast some of the richest brewery-per-capita rates in the country. However the overall surge of craft beer in America has also created an expansive reach of breweries in places not commonly mentioned alongside other craft hotspots.
Millennials aren’t just one of the key demographics for craft beer; many of them are also mobile app builders. Cassandra Daily, a newsletter that features “relevant trends and cool social happenings of the day” noted on Thursday that these two millennial favorites are coming together in the form of craft beer apps and tools.
The recent Modelo deal shifted the landscape for Constellation and its subsidiary and venture partner, Crown, enabling the companies to explore and possibly invest in the still-growing craft beer industry.
Jennifer Gratz, co-founder of the recently opened Fort Myers Brewery, knows about taking on a challenge. After all, in addition to her life as a brewer, she’s known for going up against the status quo..
When Terry Lozoff first read the recently announced social media guidelines assembled by the Alcohol and Tobacco Tax and Trade Bureau (TTB), a few particular bits struck him. Lozoff, the co-founder of the social experiential marketing company Antler Agency, wondered how the TTB plans to monitor the entirety of social media interaction between breweries, wineries and distilleries and consumers. That’s a lot of Internet.
Alaskan Brewing Co.’s most dedicated fans are sprinting for its gift shop, and one of its brewers is devastated, according to Andy Kline, the brewery’s communications manager. What is causing this emotionally charged scene? The end of one of Alaskan’s most popular beers.
Despite a decrease in sales compared to last year’s first quarter, the Craft Brew Alliance expressed a positive outlook for the rest of 2013 because of depletion volume growth, average price increases and an approximately $2.4 million investment for updating their pubs and adding brewing capacity and efficiency.
The freshness of beer, for many drinkers, serves as the variable that separates adoration from frustration. Straight from the tap brings the truest form, they say. So while cans have been all the rage, craft beer drinkers also treasure draft. And when they crave freshness from the comfort of their couch, rather than from a pricey trip to the bar, more and more, those consumers want growlers.
