Molson Coors chief commercial officer Michelle St. Jacques laid out the company’s 2025 strategy in the U.S. as part of its “next chapter” as she opened the 2024 distributor convention in San Antonio Tuesday afternoon. Although the core remains a top priority, Molson Coors will put a large focus on its above premium portfolio.

Boston Beer Company founder Jim Koch tackled several industry issues during a fireside chat at the Barclays Global Consumer Conference last week. Koch hit on issues from beer growth and headwinds to opportunities in the on-premise channel and early returns on the company’s new premium vodka-based hard tea brand Sun Cruiser.

Tilray Brands has restructured its workforce and cut “a limited number of employees across various departments,” the company confirmed to Brewbound.

Constellation Brands has revised its 2025 fiscal outlook amid ongoing struggles in its wine and spirits business and consumer headwinds. The company revised its wine and spirits net sales projections for its wine and spirits business from between -0.5% and +0.5%, to between -6% and -4%. The importer of Mexican brands Corona, Modelo, Pacifico and Victoria also ticked down its beer projections from between +7% and +9%, to between +6% and +8%.

The end-of-summer blues are hitting the beer category. The National Beer Wholesalers Association’s (NBWA) Beer Purchasers’ Index (BPI) for August posted a reading of 40, which indicates wholesalers are ordering less beer as summer comes to a close.

In the latest edition of the Brewbound Insider exclusive A Round With Q&A, DESTIHL founder and CEO Matt Potts shares the opportunities these partnerships create, what he’s learned from these deals and how growth can also lead to challenges.

Sapporo-Stone workers in Virginia have begun a union drive, VinePair’s Dave Infante reported Monday. Workers are seeking “higher pay, more consistent scheduling and better working conditions,” per the report.

San Francisco-based Magnolia Brewing is changing hands once again. Kirin-owned Lion Little World Beverages acquired the brewery as part of the 2019 acquisition of New Belgium Brewing.

BeatBox founders Aimy Steadman, Justin Fenchel and Brad Schultz’s ask to wholesalers is to help them build a “flavor wall” at retailers across the country. They described the flavor wall – two to three shelves, featuring assorted flavors of the party punch – during BeatBox’s first large-scale distributor meeting in Houston last week.

Party punch maker BeatBox hosted its first national sales meeting in Houston, which had the feel of a Meow Wolf, with a faux convenience store decked out in neon, a trippy giant mushroom-covered hard tea garden, a Las Vegas-themed area with casino games, a lab for new innovations with “scientists” that looked strikingly like Rick of Rick and Morty Adult Swim fame and the usual presentations about the coming year.

Tilray Brands announced “a definitive agreement” with Molson Coors Beverage Company to acquire four craft beer brands in its Tenth & Blake division.

An analysis of the top 150 craft suppliers found those with more focused portfolios are posting “stronger trends and outperforming their competitors,” according to Bump Williams Consulting’s latest craft report.

The Brewers Association reported that more than 9,500 attendees made the trip to Las Vegas for the Craft Brewers Conference April 21-24, including more than 740 exhibitors and more than 3,100 breweries, according to a post-CBC report shared by the trade group.

Calicraft has acquired the assets of Heretic Brewery and Distillery in Fairfield, California. Finance details of the transaction, which closed on August 5, were not disclosed.