CODO Design looks at how to roll out a rebrand in the latest installment of Brewbound Voices.

CODO Design evaluates evolution versus revolution when rebranding in the latest installment of Brewbound Voices.

CODO Design breaks down the vocabulary of a rebrand versus a brand refresh, the value of a rebrand and more in this installment of Brewbound Voices.

CODO Design has released new book titled Craft Beer, Rebranded, and the firm is sharing excerpts from the book, as well as its companion workbook to help breweries rebrand (should they be considering it).

In the final entry of our three-part series on branding considerations for craft breweries, Isaac Arthur, a partner and designer at CODO Design in Indianapolis, Indiana, explains how an established brewery might approach a rebranding process.

In part two of our three-part series on branding considerations for craft breweries, Isaac Arthur, a partner and designer at CODO Design in Indianapolis, Indiana, explains how a well-funded startup might approach its branding process.

It’s been nearly one year since we last invited a guest to contribute to the Brewbound Voices column, but we’re excited to pick things back up with a three-part series on branding considerations for three types of beer companies: bootstrapped breweries-in-planning, well-funded startups and firmly-established players who are looking to rebrand.