Tilray cemented its place as a top five U.S. craft brewery by volume last week with the acquisition of four brands from Molson Coors’ Tenth & Blake division: Atwater, Hop Valley, Revolver and Terrapin.

The Brewbound team is hosting a free beer industry happy hour on Sunday, September 29th from 4PM to 6PM PT at The Church by The Lost Abbey in San Diego!

Circle K owner Alimentation Couche-Tard has offered a “friendly proposal” to acquire the Japanese operator of 7-Eleven in a move that could mark major consolidation of the global convenience channel. If successful, the combined entity would become one of the largest retail businesses in the world.

In this issue, Sierra Nevada lays out its 2025 plans, A-B makes a deal to sell distro branches in MA and OH, Oregon’s hop crop declines double digits, NIQ offers a halftime bev-alc report on the Brewbound Podcast and Zoe shares her Bahamian beer haul.

Beverage-alcohol’s growing “fourth category” of flavor-first offerings are quickly becoming a “mega category,” NIQ VP of alcohol industry thought leadership Jon Berg shared on the latest edition of the Brewbound Podcast.

Ya know, some days … being on TV is harder than it looks, folks (#funfact – I’ve done a few TV appearances of my own, and no, Zoe, none were via footage on the local news). The team at KREM-TV in Spokane was reporting on a beer-naming contest that EASTERN WASHINGTON U was holding with the NO-LI Brewery to give a new name to the Eagle Ale (working title) that they were making together

World of Beer has filed for Chapter 11 bankruptcy protection, in an effort to reorganize. Brewbound managing editor Jess Infante shares details of the filing and what it means for craft breweries. Jess and Brewbound editor Justin Kendall also review the latest earnings reports, including Anheuser-Busch InBev cycling the anniversary of the Bud Light boycott.

As part of a new exclusive data series for Brewbound Insiders, we’re partnering with CGA by NIQ, a trusted On Premise measurement, insight & research consultancy to food & drink businesses across the globe, empowering growth & shaping On Premise strategies for success.

In Wednesday’s Brewbound Insider newsletter, gains made by domestic tax paid beer shipments in May were all but “wiped out” in June, according to Beer Institute chief economist Andrew Heritage. Insiders are also reading about attendance at the 2024 Craft Brewers Conference, the impending closure of J. Wakefield’s taproom and Lawson’s market expansion.

Who says endorsements are just for athletes? Kudos to the MOLSON corporation for finding a creative way to work beer into Olympics sponsorship! 🍻 And more importantly, a congratulations to the parents of 9 Canadian Olympians who are now getting a 💰, TV time and most importantly – free beer (😱) as part of their new endorsement contracts during the Paris games.

How is beer doing at the halfway point of 2024? Brewbound reporter Zoe Licata shares highlights from not one, but two mid-year beer reports. Zoe breaks down the Brewers Association’s mid-year craft report, as well as a total beer overview from the National Beer Wholesalers Association and Fintech halfway through 2024.

Congratulations beer, you did it! Beer was chosen as the alcoholic beverage of choice for the summer (66%) over wine (54%), liquor (50%) and cocktails (43%) in a brand new survey of 2,087 LDAs. What’s that? Who paid for the survey? Well, I mean is that really important? OK fine, it was the BEER INSTITUTE (who enlisted MORNING CONSULT to conduct it on its behalf), but I’m sure they totally would have released the results even if wine had come out on top, ahem.

Three years post-pandemic, the beer industry’s performance is still “erratic,” National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones said during a webinar on Tuesday.

Almost Friday Media, the comedy meme account turned digital media empire that has long celebrated the vaunted opening of a beer at the closing of the workweek, had a drinker base long before it had a beer brand.