Clearly NFL QB Russell Wilson heard about ABITA giving SAINTS player Alvin Kamara free beer for life, and thought, “Hey, how do I get in on this with my favorite beer?” Plus, this week’s beer is going out to BOSTON CELTICS fans, because it sounds like they’re gonna need it.

Austin, Texas-based Independence Brewing is nearly old enough to drink itself. Founded in 2004, Independence has long been a bastion of traditional beer styles with Texan flair and has watched a dynamic craft beer scene grow up around it. Brewbound got a round with co-founder and president Amy Cartwright to look back on the brewery’s… Read more »

Today’s Q3 earnings by Anheuser-Busch InBev (A-B) were less spooky than last Halloween’s results, with the company’s total U.S. trends now returning to patterns similar to those before the 2023 Bud Light boycott.

The Brewbound team dives into the top stories in the beer business, including the “strategic partnerships” made by Maui Brewing parent company Craft ‘Ohana to hand off leadership of Modern Times Beer’s daily operations and hospitality businesses. Plus, this week’s episode features a pair of conversations recorded during the NBWA’s Annual Convention.

American Cider Association (ACA) CEO Michelle McGrath will depart from her role at the trade association at the end of the year, the ACA announced Wednesday.

Leaders from New Belgium Brewing, BeatBox Beverages and Not Your Hobby Marketing Solutions will share marketing strategies for reaching consumers on their turf and creating memorable experiences in real life during the 2024 Brewbound Live business conference December 11 +12 in Marina del Rey, California.

An election for four seats on the Brewers Association (BA) board of directors is open through 5 p.m. MST on November 13. The open seats include two to represent packaging brewers, and one each to represent taproom brewers and pub brewers. Packaging brewers are those who sell 75% or more of their volume off-site, while… Read more »

The upcoming holiday season gives consumers an excuse to celebrate in bars and restaurants, and could give the on-premise a welcome boost as 2024 comes to a close, according to CGA, the on-premise arm of market research firm NIQ.

This December 11 + 12, Brewbound Live returns to Marina del Rey, CA, offering beer and beverage alcohol companies a unique opportunity to engage in One-to-One meetings with top industry leaders including retailers, distributors, and wholesalers.

Maui Brewing co-founder and CEO Garrett Marrero believes he’s found the people to lead the Modern Times Beer brand into its next chapter.

Nearly one-quarter of consumers plan to purchase boo-ze for their Halloween celebrations, according to market research firm Numerator. For 23% of holiday survey respondents, beverage-alcohol products are on the list for their spooky season soirees, which is nearly double the rate of those who plan to buy non-alcoholic drinks (12%). Beer is the most popular… Read more »

Don’t miss your chance to submit nominations for Brewbound’s 2024 Awards. The deadline is this Friday, November 1st.

Apparently the U.K. beer scene saw MILLER LITE’s revival of Less Filling, Tastes Great and said, ‘Hey let’s do that for craft beer!’ Yes, the great BA independent seal debate of 2018 (which seems like it might as well have happened in 1998) has reared its head across the pond in 2024. (Wait, I thought they were supposed to be 5+ hours ahead of us?)

Spotted: Nate Archibald with a new job and a hard tea in his hand. Actor Chace Crawford has joined hard tea and kombucha maker Jiant as chief creative officer and part-owner. Crawford is best known for his TV roles on Gossip Girl (Nate Archibald) and The Boys (Kevin Moskowitz/The Deep).