INSIDER’S Week in Beer: 📊 Buy a Round for the Marketing Team
Well, we tried, Massachusetts … but apparently you just can’t be trusted with $2 off a MILLER LITE before 6 p.m., as the state has removed happy hour legislation from a $4B economic development package set for a final vote soon. Liability and insurance factors were cited, which, having seen Boston St. Patrick’s Day footage over the years … I’m not gonna argue with.
Mate Maker to Launch Spirits-Based RTDs; Announce New Advisory Board and Crowdfunding Campaign
After 18 months of learning about the U.S. bev-alc market, California-based hard kombucha brand Mate Maker is ready to expand its portfolio and its distribution, and wants consumers to come along for the ride.
Start to Exit In Three Years: A Drink With … 21Seeds Co-Founder Kat Hantas
21Seeds co-founder Kat Hantas discusses how going after moms was a key to success, why they took an unusual route-to-market for tequila, and what brands should be prepared for if they’re acquired. Answers have been edited for clarity and length.
Brewers Association Announces Restructuring, Job Cuts
The Brewers Association (BA) has restructured its leadership team and eliminated six positions, the trade organization representing small and independent craft breweries announced Thursday afternoon.
Dennis Peek to Depart Lagunitas; Heineken Vet Appointed New CEO
Dennis Peek, the CEO of Heineken-owned Lagunitas Brewing Company, will end his term leading the craft brewery at the end of 2024, the company announced Thursday. Peek ascended to the top job at the Petaluma, California-headquartered brewery in February 2020, just weeks before the COVID-19 pandemic forced the closure of the on-premise channel and upended the craft beer industry.
Brewbound Live 2024 Full Agenda Now Available: 30+ Speakers from Deschutes, BeatBox, Dogfish Head, Whole Foods, NIQ and More
The full agenda for the 2024 Brewbound Live business conference is now available, featuring more than 30 speakers from beverage-alcohol suppliers, wholesalers, retailers, data providers and advisory firms.
💀 New Belgium CEO: Adapt or Die
More than three decades after launching with amber ales, Kirin-owned New Belgium Brewing’s and Bell’s Brewery’s portfolios look a little different, in very intentional moves to stay relevant with the rapidly changing bev-alc market, according to CEO Shaun Belongie.
3 Up, 3 Down: What’s Really Driving Craft Light Beer Growth
In the final installment of 2024, 3 Tier consultant Danelle Kosmal shares a trio of insights on industry growth, with NIQ off-premise data through November 2. Hot topics include Halloween spending, craft light beer and seasonals, spirits-based ready-to-drink cocktails (RTDs) and more.
Featured Jobs
New Belgium to Sell Upper Hand
Upper Hand Brewery, opened by Bell’s Brewery founder Larry Bell in 2014, is about to change hands. Kirin-owned New Belgium acquired Escanaba, Michigan-based Upper Hand when it merged with Bell’s in 2021.
Brewbound Podcast: Stout Collective’s Matt Tanaka on Keeping Beer Branding and Events Fresh in 2025
Stout Collective founder and CEO Matt Tanaka walks us through expected design trends for 2025, including why he believes mascots and maximalism will be a feature of beer labels in the new year.
New Belgium CEO: ‘If You’re Not Willing to Shift, You’re Going to Die’
Kirin-owned New Belgium Brewing and Bell’s Brewery both built their foundations on amber ales. More than three decades later, their portfolios look a little different, in very intentional moves to stay relevant with the rapidly changing bev-alc market, CEO Shaun Belongie shared during Beer Marketer’s Insights’ seminar, held this week in New York City.
Circana: Trends Improving for 13 of Top 25 Beer Category Vendors
In a continuation of last month’s trends, 15 of the top 25 beer category vendors have recorded dollar sales and volume declines year-to-date (YTD) through November 3, according to market research firm Circana.
Vanishing Spirits: ‘Sophisticated’ Tequila Heist Highlights Hard Liquor Hijacking
If you’re looking for Guy Fieri and Sammy Hagar’s Santo Tequila, you might be out of luck thanks to an Oceans 13-level heist that disappeared two truckloads of tequila last week. If only it were George Clooney’s Casamigos, then this would be one meta story.
Brewbound Announces Nominees for 2024 Awards
Each year, the Brewbound Awards are presented to honor the most influential and impactful companies, brands, people, products, ideas and trends from across the beer industry landscape. Brewbound is proud to announce the nominees for its 2024 Awards.