Sorry, Travis Kelce, there’s a new football player in town … or at least there is for BUD LIGHT (then again, buying your own craft brewery certainly raises some issues there). Thus, Tampa Bay QB Baker Mayfield is the brand new addition to the BL athlete spokesperson lineup, although, gotta say – this creative could use some work IMO (his PROGRESSIVE ads were far better).
Duvel USA-owned Boulevard’s beyond beer offshoot Quirk is tea-ing up a 2025 innovation slate that touches on hot trends in the fourth category. Quirk Hard Tea (4% ABV) will roll out in early 2025 with a standalone lemonade tea offering and a variety pack, executives announced to wholesalers during Duvel USA’s virtual wholesaler summit last week.
Heineken USA (HUSA) CEO Maggie Timoney offered a spoiler at the start of the company’s national sales meeting: Don’t expect new products for 2025.
Lester Jones, chief economist and VP of analytics at the National Beer Wholesalers Association (NBWA), joins the Brewbound team to discuss the importance of the on-premise, and how tides may be shifting in draft beer’s favor. Plus, Brewbound editor Justin Kendall and reporter Zoe Licata also recap the reimagined Great American Beer Festival.
Boulevard Brewing is looking to the final frontier for its 2025 brand plan. The Duvel USA-owned, Kansas City, Missouri-based craft brewery has elevated its Space Camper brand family to its No. 1 priority, executives shared during a live-streamed presentation of its annual business plan for wholesalers last week.
Hollywood star Tom Holland’s new non-alcoholic (NA) beer brand Bero debuts today with three styles, backed by consumer product-centric investment firm Imaginary Ventures and led by CEO John Herman, an energy drink veteran with 20 years of experience.
The “diversification” of craft brewery portfolios with beyond beer products “is a good thing,” according to American Homebrewers Association (AHA) executive director Julia Herz, who kicked off Boston Beer Company’s annual media brunch in Denver last week during the Great American Beer Festival (GABF).
More than 270 breweries and cideries won medals at the Brewers Association’s (BA) Great American Beer Festival (GABF) on Saturday in Denver. The BA awarded 326 medals to 273 competitors in the 38th year of the competition and 42nd year of the festival.
It’s been almost two years since Bluebird Hardwater launched, and as one of the first canned beverages combining spirits with flat mineral water, it’s now in good company.
It appears that the COORS and WRANGLER folks have teamed up to make a new product custom made for your dating life – beer wash jeans! Yes, what better way to make an impression they’ll never forget than for your car to smell like stale beer when you pick up your date for dinner and a movie?
As the 2024-2025 season of the National Basketball Association begins, the league’s Sacramento Kings will have a new partner: Blue Lake, California-based Paskenta Mad River Brewery, which is tribally owned. In the latest A Round With – an exclusive Q&A series for Brewbound Insiders – Paskenta Mad River general manager Linda Cooley discusses the brewery’s identity, its connection to the Native community and how the Kings partnership shaped up.
Inflation for beer at home continued to outpace the broader beverage-alcohol category in September, according to the U.S. Bureau of Labor Statistics (BLS) in its most recent Consumer Price Index (CPI) report.
Sapporo is the largest Asian import beer brand by U.S. dollar sales by a wide margin, but Sapporo-Stone leadership has its sights on doubling the brand’s share of overall imports in the coming years, executives said during the brand’s virtual annual business plan meeting with wholesalers last week.
The formal union of Jack’s Abby and Night Shift Brewing had an air of inevitability. Night Shift co-founder Rob Burns and HFB co-owner Sam Hendler discussed the whys of the deal, how scale will change HFB’s business relationships and what’s next.
