Brewbound Live 2024: Marketing Mastery: Meet Consumers Where They Are Online and IRL with New Belgium, BeatBox & Not Your Hobby
Leaders from New Belgium Brewing, BeatBox Beverages and Not Your Hobby Marketing Solutions will share marketing strategies for reaching consumers on their turf and creating memorable experiences in real life during the 2024 Brewbound Live business conference December 11 +12 in Marina del Rey, California.
Brewers Association Board of Directors Election Open
An election for four seats on the Brewers Association (BA) board of directors is open through 5 p.m. MST on November 13. The open seats include two to represent packaging brewers, and one each to represent taproom brewers and pub brewers. Packaging brewers are those who sell 75% or more of their volume off-site, while… Read more »
CGA Holiday Preview: Christmas Largest End-of-Year Driver for On-Premise Visits; Beer Top Choice for Every OND Holiday
The upcoming holiday season gives consumers an excuse to celebrate in bars and restaurants, and could give the on-premise a welcome boost as 2024 comes to a close, according to CGA, the on-premise arm of market research firm NIQ.
Distributors and Wholesalers Join One-to-One Meetings at Brewbound Live 2024
This December 11 + 12, Brewbound Live returns to Marina del Rey, CA, offering beer and beverage alcohol companies a unique opportunity to engage in One-to-One meetings with top industry leaders including retailers, distributors, and wholesalers.
Featured Jobs
Garrett Marrero on Modern Times’ New Partnerships, Maui’s Future
Maui Brewing co-founder and CEO Garrett Marrero believes he’s found the people to lead the Modern Times Beer brand into its next chapter.
Halloween Boo-ze Shoppers Pick Beer; Fall Seasonals Peak Early
Nearly one-quarter of consumers plan to purchase boo-ze for their Halloween celebrations, according to market research firm Numerator. For 23% of holiday survey respondents, beverage-alcohol products are on the list for their spooky season soirees, which is nearly double the rate of those who plan to buy non-alcoholic drinks (12%). Beer is the most popular… Read more »
Last Call! Final Week to Nominate for Brewbound’s 2024 Awards; Top Breweries, Products, and Innovators
Don’t miss your chance to submit nominations for Brewbound’s 2024 Awards. The deadline is this Friday, November 1st.
INSIDER’S Week in Beer: 💂How to Say Craft in a British Accent
Apparently the U.K. beer scene saw MILLER LITE’s revival of Less Filling, Tastes Great and said, ‘Hey let’s do that for craft beer!’ Yes, the great BA independent seal debate of 2018 (which seems like it might as well have happened in 1998) has reared its head across the pond in 2024. (Wait, I thought they were supposed to be 5+ hours ahead of us?)
XOXO, Chace Crawford: Actor Joins Jiant Hard Tea as Chief Creative Officer and Part-Owner
Spotted: Nate Archibald with a new job and a hard tea in his hand. Actor Chace Crawford has joined hard tea and kombucha maker Jiant as chief creative officer and part-owner. Crawford is best known for his TV roles on Gossip Girl (Nate Archibald) and The Boys (Kevin Moskowitz/The Deep).
Boston Beer Continues to Invest in Hard Tea as Truly Sinks Lower; Analysts Express Concern
Boston Beer Company’s Q3 financials were described by one analyst, Bernstein’s Nadine Sarwat, as “a messy set of results.” The company’s portfolio – including Samuel Adams, Dogfish Head, Truly Hard Seltzer, Angry Orchard, Sun Cruiser and Hard MTN Dew – reported a -1.9% year-over-year (YoY) decline in shipments (sales to wholesalers) and -3% decline in depletions (sales to retailers) in the quarter.
A Round With … Rafael D’Armas
It’s hard to find someone with a more meteoric rise in craft beer than Rafael D’Armas. In about three years, he went from a production intern to graduating from the World Brewing Academy’s master brewer program. Now a brewer at New York City’s KCBC and a board member of the Michael James Jackson Foundation for Brewing and Distilling (MJF), Rafael shares his thoughts on the evolving craft beer world.
Boston Beer Q3 Shipments -1.9%, Depletions -3%; $42.6 Million Impairment Taken for Dogfish Head, Coney Island and Angel City
Boston Beer Company eked out a year-over-year (YoY) increase in revenue in Q3, despite another quarter of contracting shipments and depletions, and several impairment charges for its craft brands.
Oskar Blues Rolling Out Dale’s Easy IPA and Designated Dale’s NA Pils
Monster-owned Oskar Blues is taking it easy for its 2025 innovation slate. The brewery’s two newest offerings are Dale’s Easy IPA (4.9% ABV) and Designated Dale’s NA Pils, the brand’s first-ever non-alcoholic (NA) beer. Both are rolling out this month, and mark a continuation of Oskar Blues’ transformation of Dale’s into a brand family. “After… Read more »
Maui Parent Company Spins Modern Times Off into Strategic Partnerships
Craft ‘Ohana announced a pair of “strategic partnerships” for the future of the Modern Times Beer brand and hospitality business that will see the Hawaii-headquartered company step back from the daily operations to “focus and double down” on growing Maui Brewing.