Brewbound Session Winter 2017: An Interview with Constellation Brands

Dec. 14, 2017 at 4:08 AM

Jim Sabia, the CMO of Constellation Brands, and Marty Birkel, the president of the company's craft and specialty division, discussed their efforts to grow the high-end beer segment during the 2017 Winter Brewbound Session in Santa Monica, California.

In this conversation with Brewbound editor Chris Furnari, Sabia and Birkel explain their vision of how the beer category could develop in the future, and share insights into the ways consumers engage with brands.