Brewbound Frontlines Short: Bump Williams on Why a 2nd Pantry Loading Period is in the Cards

Aug. 16, 2021 at 12:15 PM

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As the COVID-19 pandemic continues, the Delta variant plays wildcard and vaccinations lag, alcoholic beverage producers need to beef up their off-premise strategies heading into the back half of the year, Bump Williams of Bump Williams Consulting warned in his latest industry analysis.

Williams believes another round of pantry loading -- or fridge stocking -- is coming. He joins Brewbound editor Justin Kendall to discuss what producers need to consider for the rest of 2021, how the long tail of craft brewers should approach their mix and why convenience stores will thrive in this Brewbound Frontlines Short.