Brewbound Frontlines: Hard Seltzer Trends During the Pandemic & How Regional Brands are Faring

On this week’s Brewbound Frontlines, Danelle Kosmal, VP of Beverage Alcohol Practice at Nielsen, analyzes hard seltzer sales trends during the coronavirus pandemic, and leaders from Press Premium Alcohol Seltzer, Nauti Hard Seltzer and Bubs Hard Seltzer discuss how their regional and national brands are competing in the fast-growing segment.

Guests include Archie Gleason, VP of sales for Bubs maker Sycamore Brewing; Amy Walberg, co-founder of Press Premium Alcohol Seltzer; and Christian McMahan, president of Wachusett Brewing Company, which makes the Nauti and Country Hard Seltzer lines; and Danelle Kosmal.

Press and Nauti are some of the earliest entrants to the category, with launches in 2015 and 2016, respectively. Bubs launched just as COVID-19 pandemic stay-at-home orders began, and Country, a line of fruit-flavored lemonade seltzers, debuted in May.

Brewbound Frontlines is live every Thursday at 3 p.m. EST and viewers are encouraged to submit questions for our panelists via text at (617) 336-8560.

Related Videos

40 Videos

Playlist: Brewbound Frontlines

Apr 6, 2022 at 8:41 PM

00:27:27

Brewbound Frontlines: The Direct-to-Consumer Shipping Opportunity for Craft Brewers, with Sovos ShipCompliant’s Larry Cormier

May 8, 2023 at 1:45 PM

00:20:42

21st Amendment's Nico Freccia on Transforming the Brewery's San Leandro Production Facility into a Contract Brewery

Mar 22, 2023 at 6:39 PM

San Leandro, California’s 21st Amendment Brewery announced in February that it has transformed its 120,000 sq. ft production facility into a state of the art contract brewery.

00:27:09

Non-Alcoholic Bottle Shop Owners on Keeping the Dry January Momentum Going

Feb 20, 2023 at 4:46 PM

00:25:28

Brewbound Frontlines: How One Brewery Embraced Dry January

Feb 1, 2023 at 5:59 PM

00:48:01

Brewbound Frontlines: What a Shift in Social Media Engagement Means for Breweries

Jul 11, 2022 at 4:15 PM