Seasonal

Unlike most craft breweries whose businesses thrive in the spring and summer months, Great Lakes Brewing Company’s sales pick up in the second half of the year. CEO Mark King and COO Steven Pauwels said they’re preparing for a big fall and winter driven by seasonal releases Oktoberfest and Christmas Ale.

The seasonal beer segment hasn’t received the same double-digit bump that skyrocketing off-premise sales have delivered for the overall craft beer segment, according to market research firm Nielsen.