The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Flavor-forward innovations are driving beer category growth and this trend is accelerating, according to the most recent report from Bump Williams Consulting (BWC). Of the top 25 growth brands at total U.S. off-premise outlets year-to-date (YTD) through June 15, 13 were “flavor-centric” or ready-to-drink (RTD) offerings, BWC founder Bump Williams noted, citing data from market research firm NIQ.
There were many ways entertainment venues aimed to keep the lights on during the pandemic— for a Hamptons bar that regularly hosted musical acts, creating a ready-to-drink (RTD) cocktail was one solution.
The state-by-state battle to expand sales of ready-to-drink (RTD) cocktails continues as spirits advocates celebrated a win in North Carolina this week.
Suntory Global Spirits is continuing to bet big on ready-to-drink (RTD), announcing today Carol Robert, previously COO of Suntory Beverage and Food Great Britain & Ireland (SBF GB&I), as its new managing director of U.S. RTD.
BuzzBallz has made its spherical bottles an essential part of the brand – and it’s not eager to share. The wine-, spirit- and malt-based cocktail brand filed a lawsuit against The Beverage Ranch last week, alleging the rival company copied its patented packaging for its new SlamZees line.
The latest installment of Brewbound’s A Round With – a weekly Insider-exclusive Q&A series with industry leaders – features Chandra Richter, head of product development at Sprinter, the Kylie Jenner-backed line of ready-to-drink (RTD) vodka sodas.
Jinx Drinx is a new ready-to-drink cocktail that that comes in a pouch with patent-pending packaging that includes a sealed-in straw to mitigate drink tampering and drink and drug-facilitated sexual assault.
Beam Suntory is rebranding to Suntory Global Spirits, a move that both reflects back on the decade since the Japanese spirit giant acquired the maker of Jim Beam, as well as the company’s continued evolution into a global premium spirits and ready-to-drink competitor.
Surfside, a fast-growing line of canned iced tea and vodka cocktails, is getting the summer par-tea started with five new SKUs and a distribution expansion putting the brand in over 40 states, the company announced today.
Pernod Ricard-owned Corby Spirit and Wine, Canada’s second largest marketer and distributor of spirits and wines, has agreed to purchase RTD brand Nude for $8 million ($11 million CAD).
In this latest round of distribution news, we check in with new coconut vodka water, Mother’s Milk and another fruit-infused vodka cocktail named after the same parent, Mom Water, as well as craft distillers Heritage Distilling and Frey Ranch, plus news from rum Coconut Cartel.
Seattle-based craft soda producer Jones Soda Co. is crossing over into beverage-alcohol with the launch of Spiked Jones Hard Craft Soda, announced Wednesday.