NIQ

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Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.

Additional Content

NIQ: Beer Dollars +0.7%, Volume -4.1% Through Mid-June

NIQ: Beer Dollars +0.7%, Volume -4.1% Through Mid-June

Off-premise beer category dollar sales are up +0.7%, while volume sales have declined -4.1% for the four-week period ending June 17, according to market research firm NIQ. Also, the off-premise declines of Bud Light accelerated compared to previous weeks.