The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm.
One-quarter of consumers who have visited the on-premise in the past three months have ordered a ready-to-drink cocktail (RTD) during that time, according to CGA, the on-premise arm of market research firm NIQ.
The total beer category lost the most share of overall beverage dollars at off-premise retailers year-to-date through late September, according to NIQ data shared by Bump Williams Consulting (BWC). Beer – which includes flavored malt beverages (FMB), hard seltzer and hard cider – lost -0.5 sharepoints for the 39-week period ending September 28.
While the majority of the beer category has been unable to find year-over-year (YoY) growth in off-premise in recent scans, the on-premise is looking more positive and could provide more growth opportunities for the category.
IPA drinkers in Connecticut and Delaware have boosted the style to have the largest share of craft off-premise dollars in the country, according to a recent report from Brewers Association (BA) staff economist Matt Gacioch.
The latest data set from NIQ showed a modest improvement in sales declines for total bev-alc in the two-week period before September 7, which included a tepid Labor Day weekend, according to analysis from Goldman Sachs Equity Research.
In this latest installment of 3 Up, 3 Down, 3 Tier consultant Danelle Kosmal shares a trio of insights on industry growth and three underperforming areas during the summer selling season, with NIQ off-premise data through August 10, 2024.
Beer is expected to be the most popular alcoholic beverage at Labor Day weekend celebrations, as 76% of shoppers said they plan to purchase it, according to consumer research firm Numerator.
Ready-to-drink (RTD) products surpassed $13 billion in off-premise sales in the 52-week period ending July 13, up +4% year-over-year (YoY), according to a mid-year report from market research firm NIQ.
The latest data set from NIQ showed a modest improvement in sales growth for total bev-alc in the two-week period before August 10, according to analysis from Goldman Sachs Equity Research.
Beverage-alcohol’s growing “fourth category” of flavor-first offerings are quickly becoming a “mega category,” NIQ VP of alcohol industry thought leadership Jon Berg shared on the latest edition of the Brewbound Podcast.
Twisted Tea accounts for the majority of Boston Beer’s volume and has become the company’s “only meaningful source of growth,” Bernstein analyst Nadine Sarwat wrote in a report focusing on the brand’s sustainability.
Similar to the off-premise, the non-alcoholic (NA) beer segment is outperforming the broader beer category in bars, restaurants and other venues, according to CGA, an NIQ-owned on-premise market research firm.
The latest data set from NIQ showed a modest slowdown in sales growth for total bev-alc in the two-week period before June 29, according to analysis from Goldman Sachs Equity Research.
A majority of consumers plan to celebrate Mother’s Day outside of bars and restaurants, according to the latest impact report from CGA, a NIQ-powered on-premise market research firm.
