New Products

Stay informed on the competition in the beer industry with daily reporting on new product launches, beer releases, and collaborations. Discover the latest beer and beverage-alcohol products from innovative line expansions and seasonal SKUs to key brewery collaborations that drive consumer interest and market growth.

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Featured New Products Content

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Additional Content

Ranch Water Maker Lone River Launches Margarita-Style Ranch Rita Nationwide

Ranch Water Maker Lone River Launches Margarita-Style Ranch Rita Nationwide

Lone River Beverage Company has come a long way in a short amount of time. Acquired by Diageo less than two years after launching amidst the pandemic, Lone River’s Ranch Water is now sold nationwide and leads the agave seltzer category in dollar share and rate of sale, according to latest 13-week NielsenIQ data shared by Lone River founder and CEO Katie Beal Brown.

Dogfish Head Partners with Patagonia Provisions to Launch Kernza Pils

Dogfish Head Partners with Patagonia Provisions to Launch Kernza Pils

Dogfish Head Craft Brewery and Patagonia Provisions are partnering to scale up a collaboration beer made with Kernza, a perennial grain grown with regenerative agricultural practices. Kernza Pils, a German-style pilsner, is the biggest launch yet of a beer made with the grain.