NBWA

“We can make beer grow again,” Boston Beer Company founder Jim Koch told thousands of beer distributors Monday during the opening session of the National Beer Wholesalers Association’s Annual Convention in Las Vegas.

After about four years of discussion, the stalled effort to launch a brand agnostic, pro-beer marketing campaign to improve category health officially kicked off today in Austin, Texas. The so-called Beer Growth Initiative, a coalition of the industry’s three trade groups — the National Beer Wholesalers Association (NBWA), Brewers Association (BA) and Beer Institute (BI) — as well as large and small beer companies also revealed its first slogan: “Beers to That.”

The key summer selling season ended on a high note for the beer category, as dollar sales of beer, cider and FMBs increased 4.4% in off-premise retailers during the Labor Day holiday week (ending August 31) compared to the same time last year, market research firm Nielsen reported.

In this week’s Last Call: Budweiser becomes the ‘official beer’ of the National Women’s Soccer League; California revises the definition of ‘beer’; A-B back away from its Asia Pacific IPO; Founders Announces the end of CBS; and more news.

In this week’s Last Call: Heineken makes a minority investment in Amsterdam’s Oedipus; Bumble announces plans to open a brick-and-mortar bar in SoHo; the SEC lifts its ban on alcohol sales at sporting events; the future of Breckenridge’s brewpub is uncertain; and more news.

Alcohol producers’ efforts to make excise tax relief permanent reached another milestone today, as a majority of Congress now supports the Craft Beverage Modernization and Tax Reform Act (CBMTRA). In a joint announcement, seven alcohol industry trade groups said a bill to permanently enact tax cuts for alcohol producers and importers now has 218 co-sponsors in the U.S. House of Representatives.

In this week’s edition of Last Call: There Colorado breweries are set to close; Sierra Nevada asks breweries to honor their Camp Fire pledges; U.S. beer shipments decline in April; Boston Beer delays its downtown Boston taproom opening; and more news.

The U.S. beer industry was responsible for creating more than 2.19 million jobs that paid more than $101 billion in wages and benefits in 2018, according to a joint study released today by industry trade organizations the Beer Institute (BI) and the National Beer Wholesalers Association (NBWA).

In this week’s Last Call: Patagonia sues Anheuser-Busch for trademark infringement; Stanford researchers find consumers more negatively view beer made by women; Maryland lawmakers pass franchise law reform and modernization bill; and more industry news.

In the latest Press Clips: Lion acquires Magic Rock Brewing in the UK; Allagash founder Rob Tod makes James Beard finals; Russian River’s Pliny the Younger generates more than $4 million in impact; the Cleveland Indians name Great Lakes and Miller Lite official beers; and more industry news.

The fragile alliance among the United States’ largest beer producers is at risk following Anheuser-Busch InBev’s Super Bowl ads for Bud Light that highlighted its ingredients and the use of corn syrup in competitor offerings Coors Light and Miller Lite, made by MillerCoors.

In this week’s edition of Last Call: Union efforts begin at Anchor Brewing; Weyerbacher seeks investment; Tree House buys a farm in Connecticut; Pabst rebrands Not Your Father’s; and more industry news.

In this week’s edition of Last Call: Schlafly apologizes to 4 Hands for executive’s hit piece; Costco discontinues Kirkland Light; the equipment of Olde Saratoga is sold piecemeal at auction for about $1 million; and more beer industry news.

In this week’s edition of Press Clips: Reyes buys the Constellation Brands portfolio from Ace; beer shipments are down 2.1 percent in 2018; the U.S. brewery count eclipses 7,000; Utah mandates tests to ensure 3.2 ABW; and more.