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A Round With Atwater Brewery’s Katy McBrady

A Round With Atwater Brewery’s Katy McBrady

In the latest installment of Brewbound’s A Round With – a weekly Insider-exclusive Q&A series with industry leaders – Katy McBrady, president of Molson Coors-owned Atwater Brewery, dives into the importance of leveraging beer as a conduit to connect with your community, as the Detroit-based craft brewery has done through D Light and limited releases such as Miggy 3000, a pale ale brewed to celebrate Miguel Cabrera’s retirement from the MLB’s Detroit Tigers.

Miller Lite Brings Back Tastes Great, Less Filling Campaign

Miller Lite Brings Back Tastes Great, Less Filling Campaign

Molson Coors is bringing back one of its most famous advertising campaigns. The company is reviving the Miller Lite “Tastes Great, Less Filling” debate that started in 1975 and tapping a new generation of “Miller Lite All Stars.”

Brewbound’s Most-Read Stories of 2023

Brewbound’s Most-Read Stories of 2023

The fallout surrounding the conservative-led boycott of Anheuser-Busch’s (A-B) Bud Light brand and the accelerated declines that ensued accounted for three of Brewbound’s top stories of 2023. The internal machinations at A-B, including a reshuffling of its craft division, also piqued Brewbound readers’ interests. As we close out the year, here’s a look back at the 10 most-read stories of 2023.

Circana: Voodoo Ranger Imperial IPA Now No. 1 Craft Beer in C-Stores; Sam Seasonal Passes Voodoo for No. 2 Spot in Grocery

Circana: Voodoo Ranger Imperial IPA Now No. 1 Craft Beer in C-Stores; Sam Seasonal Passes Voodoo for No. 2 Spot in Grocery

New Belgium’s Voodoo Ranger Imperial IPA (Voodoo Ranger) is now the No. 1 craft beer by dollar sales in the convenience channel, passing Molson Coors’ Blue Moon Belgian White (Blue Moon), according to data firm Circana’s monthly beer report. Voodoo Ranger has increased c-store dollar sales +14.8%, to more than $81 million year-to-date (YTD), ending November 5. The IPA now has 5.84% share of total craft beer dollar sales in the channel.