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Brewbound’s Most-Read Stories of 2023

Brewbound’s Most-Read Stories of 2023

The fallout surrounding the conservative-led boycott of Anheuser-Busch’s (A-B) Bud Light brand and the accelerated declines that ensued accounted for three of Brewbound’s top stories of 2023. The internal machinations at A-B, including a reshuffling of its craft division, also piqued Brewbound readers’ interests. As we close out the year, here’s a look back at the 10 most-read stories of 2023.

Circana: Voodoo Ranger Imperial IPA Now No. 1 Craft Beer in C-Stores; Sam Seasonal Passes Voodoo for No. 2 Spot in Grocery

Circana: Voodoo Ranger Imperial IPA Now No. 1 Craft Beer in C-Stores; Sam Seasonal Passes Voodoo for No. 2 Spot in Grocery

New Belgium’s Voodoo Ranger Imperial IPA (Voodoo Ranger) is now the No. 1 craft beer by dollar sales in the convenience channel, passing Molson Coors’ Blue Moon Belgian White (Blue Moon), according to data firm Circana’s monthly beer report. Voodoo Ranger has increased c-store dollar sales +14.8%, to more than $81 million year-to-date (YTD), ending November 5. The IPA now has 5.84% share of total craft beer dollar sales in the channel.

Goldman Sachs Report from NACS: Monster ‘All-In on Alcohol,’ Bud Light ‘Stabilizing,’ Twisted Tea Out Front

Goldman Sachs Report from NACS: Monster ‘All-In on Alcohol,’ Bud Light ‘Stabilizing,’ Twisted Tea Out Front

Monster Energy is “all-in on alcohol” and “thinks it could be big for them by 2025,” according to Goldman Sachs equity analyst Bonnie Herzog’s report from the National Association of Convenience Stores (NACS) trade show. The energy drink maker, which entered beverage-alcohol with the acquisition of CANarchy in January 2022, displayed its forthcoming hard tea, Nasty Beast Hardcore Tea during the show, Herzog wrote.

Molson Coors Debuts Acceleration Plan to Continue Growth

Molson Coors Debuts Acceleration Plan to Continue Growth

Four years after debuting the revitalization plan that helped put it on its current path, Molson Coors rolled out a new acceleration plan to continue its growth during a strategy day for investors on Tuesday. Thanks to “substantially improved financial flexibility,” Molson Coors will enact a $2 billion share buyback program over the next five years, chief financial officer Tracey Joubert said in a press release.

Molson Coors Returns to Super Bowl with Coors Light Ad

Molson Coors Returns to Super Bowl with Coors Light Ad

Coors Light is going solo to Super Bowl LVIII in Las Vegas. Molson Coors CMO Sofia Colucci revealed last week during the company’s annual distributor convention in Orlando that the company would again purchase commercial time during the Super Bowl, and this year’s ad time would be devoted to Coors Light.