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Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

Jun. 6, 2024 at 10:44 AM by Jessica Infante

The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.

Additional Content

Boston Beer to Launch Slingers Signature Cocktails Singles as Convenience Play in 3 Markets

Apr. 13, 2023 at 12:22 PM by Justin Kendall

Boston Beer Company is making a convenience play in three markets with the launch of a new high-ABV, single-serve brand: Slingers Signature Cocktails.

Seagram’s Escapes Makes a Play for More Visibility with 7.5 oz. Can Priced at $1

Mar. 24, 2023 at 12:52 PM by Ferron Salniker

FIFCO USA has unveiled a new 7.5 oz can for its malt-based beverage line Seagram’s Escapes, aiming to leverage the new format and $1 price point to carve out space at retail outlets and bring in new customers.

Sazerac Hit With Class Action Lawsuit Over Malt-Based Fireball Cinnamon Product

Jan. 20, 2023 at 10:48 AM by Jessica Infante

Consumers have filed a class action lawsuit against spirits giant Sazerac claiming the company’s malt-based Fireball Cinnamon has misled them because it lacks the whisky base of its parent brand, Fireball Cinnamon Whisky.