More than half of the top 25 beer vendors have declined in volume year-to-date (YTD), ending October 8, in Circana-tracked off-premise channels, according to the data firm’s monthly beer report.
Craft beer ended its four-month streak of off-premise dollar sales improvement during the four-week period (L4W) that ended December 1, according to market research firm Circana.
In a continuation of last month’s trends, 15 of the top 25 beer category vendors have recorded dollar sales and volume declines year-to-date (YTD) through November 3, according to market research firm Circana.
Could craft off-premise scan data be beginning to turn the corner as the calendar heads toward the holidays? In the four-week period ending November 3 (L4W), craft dollar sales declined -1.9% year-over-year (YoY) and volume (case sales) declined -3.4% in multi-outlet grocery, mass retail and convenience stores (MULO+C), according to the most recent report from market research firm Circana.
Craft declines continue to soften in off-premise scans, according to market research firm Circana. Craft dollar sales in Circana-tracked off-premise channels (multi-outlet + convenience) declined -3.6% and volume -5.4% year-over-year (YoY) in the four-week period ending October 6.
Craft continues to fall short of 2023 trends, according to the latest monthly report from market research firm Circana, citing data through September 8.
Constellation Brands is the beer category’s largest dollar share gainer for the first two-thirds of the year, according to market research firm Circana.
Beer declines continued in the last four weeks, with even previous high-performing segments such as imports feeling late summer pains in recent scans from market research firm Circana (data ending August 11).
Hard seltzers remain down double-digits through mid-July in Circana-tracked off-premise retailers. Hard seltzer declined -11.8% in dollars and -16.1% in volume through the rolling 52-week period ending July 14.
Anheuser-Busch InBev’s (A-B) Michelob Ultra passed sibling brand Bud Light as the second largest brand by dollar sales year-to-date (YTD) in Circana-tracked off-premise channels (total U.S. multi-outlet plus convenience), according to the market research firm’s latest monthly report (ending July 14).
Total craft trends improved slightly in the last four weeks (ending July 14), with dollar sales declining -4.8% year-over-year (YoY) and volume -6.4% in Circana-tracked off-premise channels (total U.S. multi-outlet plus convenience), according to the market research firm’s latest monthly report.
Although beer has started to get a summer boost, producer and brand performances within the category were mixed in the last four weeks, according to the latest off-premise scans report from market research firm Circana.
Anheuser-Busch InBev’s (A-B) trends continue to improve in the latest monthly off-premise scans report from market research firm Circana. Meanwhile, positive growth trends for Molson Coors and Constellation Brands – the two largest gainers from A-B’s declines – decelerated, according to data through May 19.