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Boston Beer Execs Anticipate Hard Seltzer Growth on Lower Side of Guidance; Company Expected to Grow Behind Twisted Tea

Boston Beer Execs Anticipate Hard Seltzer Growth on Lower Side of Guidance; Company Expected to Grow Behind Twisted Tea

Boston Beer Company executives are now expecting hard seltzer growth for 2022 to be near the lower end of its previously communicated projections of flat to +10%, but they reaffirmed confidence in the long-term staying power of the segment, founder Jim Koch shared this week during the Global Staples Forum, according to a recap compiled by Goldman Sachs managing director Bonnie Herzog.

Boston Beer Depletions -7%, Shipments -25.1% in Q1 2022

Boston Beer Depletions -7%, Shipments -25.1% in Q1 2022

Boston Beer Company’s big first quarter in 2021 as it built hard seltzer inventories is coming to roost a year later. The company reported declines in depletions and shipments of -7% and -25.1%, respectively in the first quarter of 2022.

People Moves: Boston Beer Supply Chain Leader Quincy Troupe to Depart April 1; Chris Hudson Joins North Coast; Atwater Appoints New President

People Moves: Boston Beer Supply Chain Leader Quincy Troupe to Depart April 1; Chris Hudson Joins North Coast; Atwater Appoints New President

Boston Beer Company senior VP of supply chain Quincy B. Troupe will exit the company on April 1, according to a separation agreement filed with the U.S. Securities and Exchange Commission. Fort Bragg, California-headquartered North Coast Brewing Co. has named Chris Hudson its national key accounts director. Detroit, Michigan-based, Molson Coors-owned Atwater Brewery has appointed Katy McBrady as its president, effective April 4, following the departure of former president and owner Mark Rieth in December.

Boston Beer Supply Chain Leader Quincy Troupe to Exit Company;  Hard Seltzer Slowdown Fallout Detailed in Annual Report

Boston Beer Supply Chain Leader Quincy Troupe to Exit Company; Hard Seltzer Slowdown Fallout Detailed in Annual Report

Boston Beer Company announced the exit of one of its top executives, as well as offered a deep dive into its business across a pair of filings with the U.S. Securities and Exchange Commission Tuesday evening. In an 8-K filing, Boston Beer reported that Quincy Troupe, senior VP of supply chain, tendered his resignation on February 21.

Boston Beer Not Dependent on Truly Growth to Hit 4-10% Growth Projections, CEO Says

Boston Beer Not Dependent on Truly Growth to Hit 4-10% Growth Projections, CEO Says

Boston Beer Company has “many different ways” to reach the 4%-10% growth range it is targeting for 2022, even if Truly Hard Seltzer fails to grow amid the continued slowdown of the hard seltzer segment, CEO Dave Burwick said during the company’s fourth quarter and full-year earnings call.

Boston Beer Revenue Tops $2 Billion in 2021; Hard Seltzer Slowdown Drags Q4 Earnings

Boston Beer Revenue Tops $2 Billion in 2021; Hard Seltzer Slowdown Drags Q4 Earnings

Boston Beer Company’s full-year net revenue reached a record $2.058 billion, an 18.5% increase over 2020, the company reported today. However, the news coming out of the company’s Q4 earnings report wasn’t all rosy, with the effects of the hard seltzer slowdown dragging down the company’s results.