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Boston Beer to Launch Vodka-Based Hard Tea, Sun Cruiser

Boston Beer to Launch Vodka-Based Hard Tea, Sun Cruiser

Boston Beer Company has the No. 1 share of the hard tea segment with Twisted Tea, the more than 20-year-old flavored malt beverage brand that continues to record exponential growth in scans.

Dogfish Head: Refreshed Logo and Packaging, New 12% ABV Cocktails Coming in 2024

Dogfish Head: Refreshed Logo and Packaging, New 12% ABV Cocktails Coming in 2024

Dogfish Head will be going back to the future in 2024 with a refreshed logo that pays homage to its nearly two-decades old logo, marketing director Jennie Baver shared during Boston Beer’s national sales meeting last week. The company will also roll out 4-packs of 12% ABV rum, tequila and vodka canned cocktails.

‘Cautious and Prudent’ Boston Beer Adjusts Financial Guidance

‘Cautious and Prudent’ Boston Beer Adjusts Financial Guidance

As a response to the instability in segments of the beer industry, Boston Beer Company has adjusted both its financial guidance and its approach to innovation, executives shared yesterday during the company’s third-quarter earnings conference call.

Boston Beer Q3 Shipments -2.5%, Depletions -6%

Boston Beer Q3 Shipments -2.5%, Depletions -6%

Boston Beer Company has updated its full-year guidance following its Q3 earnings results, with slightly more pessimistic expectations for the year.

C-Stores: Slower Q3 Sales Leads to Mixed Year-End Outlook

C-Stores: Slower Q3 Sales Leads to Mixed Year-End Outlook

Beverage sales in the convenience channel remained “healthy” in Q3 2023, up +4.4%, despite decelerating from stronger +6.6% growth in Q2, according to the latest Beverage Bytes survey of retailers conducted by Goldman Sachs Equity Research.

Goldman Sachs Report from NACS: Monster ‘All-In on Alcohol,’ Bud Light ‘Stabilizing,’ Twisted Tea Out Front

Goldman Sachs Report from NACS: Monster ‘All-In on Alcohol,’ Bud Light ‘Stabilizing,’ Twisted Tea Out Front

Monster Energy is “all-in on alcohol” and “thinks it could be big for them by 2025,” according to Goldman Sachs equity analyst Bonnie Herzog’s report from the National Association of Convenience Stores (NACS) trade show. The energy drink maker, which entered beverage-alcohol with the acquisition of CANarchy in January 2022, displayed its forthcoming hard tea, Nasty Beast Hardcore Tea during the show, Herzog wrote.

Jim Koch: The Craft Industry Today is ‘What Success Looks Like’

Jim Koch: The Craft Industry Today is ‘What Success Looks Like’

Craft continues to battle declines, with dollar sales for the segment down -1% in the last 52 weeks (ending September 19) and volume down -5.3% in Circana-tracked channels. But the ebbs and flows of craft are what make it a “success,” Samuel Adams founder Jim Koch said last week during the company’s annual media brunch at the Great American Beer Festival (GABF).

Boston Beer Focused on Maintaining Twisted Tea Growth, Stabilizing Truly

Boston Beer Focused on Maintaining Twisted Tea Growth, Stabilizing Truly

Boston Beer’s shipments declined again in Q2 – down -4.5%, to 2.3 million barrels. However, the company is still confident in its projections and its “strategic priorities remained unchanged,” founder Jim Koch said Thursday during the company’s call with investors.