Boston Beer Company CEO Dave Burwick will step down and retire from the company’s board of directors, effective April 1. Michael Spillane, a Nike executive and lead director on Boston Beer’s board of directors, will supplant him.
New Belgium’s Voodoo Ranger Imperial IPA (Voodoo Ranger) is now the No. 1 craft beer by dollar sales in the convenience channel, passing Molson Coors’ Blue Moon Belgian White (Blue Moon), according to data firm Circana’s monthly beer report. Voodoo Ranger has increased c-store dollar sales +14.8%, to more than $81 million year-to-date (YTD), ending November 5. The IPA now has 5.84% share of total craft beer dollar sales in the channel.
Boston Beer Company has the No. 1 share of the hard tea segment with Twisted Tea, the more than 20-year-old flavored malt beverage brand that continues to record exponential growth in scans.
Dogfish Head will be going back to the future in 2024 with a refreshed logo that pays homage to its nearly two-decades old logo, marketing director Jennie Baver shared during Boston Beer’s national sales meeting last week. The company will also roll out 4-packs of 12% ABV rum, tequila and vodka canned cocktails.
Incremental innovation and clear brand identity were running themes throughout Boston Beer’s presentation to wholesalers in Los Angeles last week. Boston Beer shared an edited recording of the meeting with Brewbound this week.
As a response to the instability in segments of the beer industry, Boston Beer Company has adjusted both its financial guidance and its approach to innovation, executives shared yesterday during the company’s third-quarter earnings conference call.
Beverage sales in the convenience channel remained “healthy” in Q3 2023, up +4.4%, despite decelerating from stronger +6.6% growth in Q2, according to the latest Beverage Bytes survey of retailers conducted by Goldman Sachs Equity Research.
Boston Beer Company has filed a complaint against Downeast Cider and a former employee who now serves as the Boston-based cider maker’s SVP of marketing.
Monster Energy is “all-in on alcohol” and “thinks it could be big for them by 2025,” according to Goldman Sachs equity analyst Bonnie Herzog’s report from the National Association of Convenience Stores (NACS) trade show. The energy drink maker, which entered beverage-alcohol with the acquisition of CANarchy in January 2022, displayed its forthcoming hard tea, Nasty Beast Hardcore Tea during the show, Herzog wrote.
Craft continues to battle declines, with dollar sales for the segment down -1% in the last 52 weeks (ending September 19) and volume down -5.3% in Circana-tracked channels. But the ebbs and flows of craft are what make it a “success,” Samuel Adams founder Jim Koch said last week during the company’s annual media brunch at the Great American Beer Festival (GABF).
Distributors noticed stronger beer trends this summer versus last summer, “despite headline concerns over the slowing category and ongoing Bud Light pressures,” Goldman Sachs analysts reported in the company’s latest Bev Bytes Beer Distributor Survey.
Beyond beer has been a key growth driver for bev-alc companies, and it’s the beer category’s battle to win, according to Boston Beer Company founder Jim Koch.