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Boston Beer’s 2025 Plans: Increase Investment Portfolio-Wide; Push Twisted Tea, Sun Cruiser, Samuel Adams American Light

Boston Beer’s 2025 Plans: Increase Investment Portfolio-Wide; Push Twisted Tea, Sun Cruiser, Samuel Adams American Light

Boston Beer Company will increase investment across its entire portfolio in 2025, the company shared with its distributor partners in nearly 30 in-person meetings held across the country over the last two months. The investment will be made in both traditional and digital media, in addition to “new dynamic partnerships.”

Boston Beer Continues to Invest in Hard Tea as Truly Sinks Lower; Analysts Express Concern

Boston Beer Continues to Invest in Hard Tea as Truly Sinks Lower; Analysts Express Concern

Boston Beer Company’s Q3 financials were described by one analyst, Bernstein’s Nadine Sarwat, as “a messy set of results.” The company’s portfolio – including Samuel Adams, Dogfish Head, Truly Hard Seltzer, Angry Orchard, Sun Cruiser and Hard MTN Dew – reported a -1.9% year-over-year (YoY) decline in shipments (sales to wholesalers) and -3% decline in depletions (sales to retailers) in the quarter.

Jim Koch: Beyond Beer Provides ‘Another Ocean’ for Craft Brewery Innovation

Jim Koch: Beyond Beer Provides ‘Another Ocean’ for Craft Brewery Innovation

The “diversification” of craft brewery portfolios with beyond beer products “is a good thing,” according to American Homebrewers Association (AHA) executive director Julia Herz, who kicked off Boston Beer Company’s annual media brunch in Denver last week during the Great American Beer Festival (GABF).

Jim Koch: On-Premise ‘Somewhat Neglected;’ Boston Beer’s Innovation ‘Sweet Spot;’ Truly Harder to Stabilize Than Anticipated

Jim Koch: On-Premise ‘Somewhat Neglected;’ Boston Beer’s Innovation ‘Sweet Spot;’ Truly Harder to Stabilize Than Anticipated

Boston Beer Company founder Jim Koch tackled several industry issues during a fireside chat at the Barclays Global Consumer Conference last week. Koch hit on issues from beer growth and headwinds to opportunities in the on-premise channel and early returns on the company’s new premium vodka-based hard tea brand Sun Cruiser.

A Round With … Samuel Adams’ Megan Parisi

A Round With … Samuel Adams’ Megan Parisi

Beverage options abound in downtown Boston: properly poured Guinness at an Irish pub, wine at an Italian restaurant in the North End, a large iced regular at one of several (several!) Dunkin’ locations. But there’s only one place you can find a pint of pineapple basil ale, and that’s Boston Beer’s Samuel Adams Boston Taproom, where head brewer Megan Parisi is brewing all sorts of interesting beers for tourists and locals alike.

Boston Beer Q2 2024: Twisted Tea, Sun Cruiser Delivering Growth; Beer Suffering from Lack of Draft Focus

Boston Beer Q2 2024: Twisted Tea, Sun Cruiser Delivering Growth; Beer Suffering from Lack of Draft Focus

After a “soft” quarter, Boston Beer executives laid out the company’s plans for growth in the second half of 2024 and beyond during a conference call on Thursday with investors and analysts. Boston Beer – whose portfolio includes Twisted Tea, Truly Hard Seltzer, Samuel Adams, Angry Orchard, Dogfish Head and Hard MTN Dew – recorded shipments (sales to wholesalers) declines of -6.4% and depletions (sales to retailers) declines of -4.% in Q2. This followed a Q1 with shipment growth of +0.9% and flat depletions.

Jefferies Distributor Survey: Boston Beer a ‘Buy’ on Twisted Tea Dominance, Truly ‘Stabilization’

Jefferies Distributor Survey: Boston Beer a ‘Buy’ on Twisted Tea Dominance, Truly ‘Stabilization’

Boston Beer Company emerged with a “buy” rating following the results of financial services firm Jefferies’ 11th bi-annual beer distributor survey. Jefferies equity analyst Kaumil Gajrawala cited Twisted Tea’s dominance of the flavored malt beverage (FMB) segment, and the “stabilization” of Truly Hard Seltzer trends leading to less volatility, among the reasons for the improved rating.