Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Former Angry Orchard head cider maker Ryan Burk has joined Blake’s Beverage Company as VP of quality and innovation. Burk has been advising Blake’s and its portfolio of brands – Blake’s Hard Cider, Austin Eastciders and AVID Cider Co. – for a couple years, including through the launch of its most recent innovations.

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.

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Brewbound Live 2019: Molson Coors, Deschutes Brewery and Taco Mac Representatives Discuss Beyond Beer Innovations

Brewbound Live 2019: Molson Coors, Deschutes Brewery and Taco Mac Representatives Discuss Beyond Beer Innovations

Flavored malt beverages have delivered more dollar sale growth in the off-premise retail channel than any other segment in the beer category in 2019, according to market research firm IRI. Innovation leaders from Molson Coors, Deschutes Brewery and beer-driven on-premise chain Taco Mac discussed the shifting beer category during the Brewbound Live business conference.

Brewbound Live 2019: Hard Seltzers on Pace for $1.5 Billion in Off-Premise Dollar Sales, According to Nielsen

Brewbound Live 2019: Hard Seltzers on Pace for $1.5 Billion in Off-Premise Dollar Sales, According to Nielsen

Off-premise dollar sales of hard seltzers are on pace to hit $1.5 billion by the end of 2019, Nielsen’s beverage alcohol practice team shared earlier this month during the Brewbound Live business conference in Santa Monica. Nielsen’s beverage alcohol practice team members Danelle Kosmal and Caitlyn Battaglia shared that hard seltzers now account for 5% of all beer category dollars.

Distribution Roundup: Sycamore Adds Virginia; Night Shift to New Hampshire

Distribution Roundup: Sycamore Adds Virginia; Night Shift to New Hampshire

Charlotte, North Carolina-based Sycamore Brewing added distribution to Virginia this month, vice president of sales Archie Gleason told Brewbound. Night Shift Brewing will begin distribution to New Hampshire in 2020, according to a Facebook post from Amoskeag Beverages.

Last Call: Alabama Breweries Merge; Truly Hard Seltzer to be Available on American Airlines Flights; Local Roots Acquires Latitude 33’s Facility

Last Call: Alabama Breweries Merge; Truly Hard Seltzer to be Available on American Airlines Flights; Local Roots Acquires Latitude 33’s Facility

Alabama’s Straight to Ale and Druid City Brewing merge. Truly Hard Seltzer will be offered on American Airlines flights. Kombucha brewer Local Roots acquires Latitude 33’s production facility. Anheuser-Busch InBev returns as official beer sponsor of the NHL and launches larger partnership with the NBA’s Brooklyn Nets.

Constellation Brands CFO Named New CEO of Canopy Growth

Constellation Brands CFO Named New CEO of Canopy Growth

Canadian Cannabis company Canopy Growth Corporation announced today the appointment of David Klein as CEO, effective January 14, 2020. Meanwhile, Constellation Brands has named Garth Hankinson as Klein’s replacement.

White Claw Maker Ups Production Facility Investments to $385 Million

White Claw Maker Ups Production Facility Investments to $385 Million

White Claw maker Mark Anthony Brands plans to spend $385 million — $135 million more than the previously projected $250 million — to build production facilities in New Jersey and at a still-undisclosed location in the western United States, founder and CEO Anthony von Mandl shared during the Beer Insights Seminar conference in New York on Monday.

Investment Roundup: Flying Embers-Maker Closes $25M Series B Round; Shotgun Seltzer Raises $1M

Investment Roundup: Flying Embers-Maker Closes $25M Series B Round; Shotgun Seltzer Raises $1M

Fermented Sciences, the maker hard kombucha brand Flying Embers, announced this week it has raised $25 million in a Series B round co-led by PowerPlant Ventures and Ecosystem Integrity Fund (EIF). Also, Austin, Texas-based spiked seltzer maker Shotgun Seltzer announced today it has received a $1 million investment from Unorthodox Ventures.

Truly Hard Seltzer Boosts Boston Beer Company to Double-Digit Growth

Truly Hard Seltzer Boosts Boston Beer Company to Double-Digit Growth

Boston Beer Company reported strong earnings during its third-quarter earnings call Tuesday evening. The company reported depletions (sales-to-retailers) growth of 30%, 24% of which came from Boston Beer’s core brands and 6% of which came from Dogfish Head offerings.

Anheuser-Busch InBev U.S. Shipments Down 3% in Q3; Bud Light Seltzer Coming in 2020

Anheuser-Busch InBev U.S. Shipments Down 3% in Q3; Bud Light Seltzer Coming in 2020

Anheuser-Busch InBev reported today global revenue growth of 2.7% for the third quarter of the year, driven by an increase of 3% in revenue per hectoliter due to premiumization and strong growth in Mexico, South Africa and Colombia. Volumes worldwide decreased 0.5%; A-B’s own beer volumes were down slightly more with a 0.9% decrease. However,… Read more »

Nielsen: Active Lifestyle Beers Offer Big Opportunity for Craft, IPAs Remain Dominant Style and Value Tops Volume

Nielsen: Active Lifestyle Beers Offer Big Opportunity for Craft, IPAs Remain Dominant Style and Value Tops Volume

Consumers are considering health and wellness more and drinking less but willing to spend more on alcoholic beverages when they do drink, members of market research firm Nielsen’s beverage alcohol team shared during last week’s Brewers Association Power Hour webinar. Here are three takeaways from Nielsen’s latest update on craft’s mid-year performance. Consumers More Mindful… Read more »

Boston Beer Company Reformulates All Truly Hard Seltzer Flavors, Plans to Launch Lemonade Seltzer in 2020

Boston Beer Company Reformulates All Truly Hard Seltzer Flavors, Plans to Launch Lemonade Seltzer in 2020

Boston Beer Company is upping the ante as it tries to unseat Mark Anthony Brand as the beer category’s top hard seltzer producer. The company — which makes the Truly Hard Seltzer, Twisted Tea, Angry Orchard hard cider and Samuel Adams beer offerings — announced today the reformulation of all 13 Truly flavors in an effort to make them “crisper and more refreshing.” Boston Beer also revealed plans to release a Truly-branded line of lemonade hard seltzers in 2020