Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Former Angry Orchard head cider maker Ryan Burk has joined Blake’s Beverage Company as VP of quality and innovation. Burk has been advising Blake’s and its portfolio of brands – Blake’s Hard Cider, Austin Eastciders and AVID Cider Co. – for a couple years, including through the launch of its most recent innovations.

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.

Additional Content

Venture Capitalist Chris Hollod on Why He is Investing in the ‘Alternative Alcohol’ Space

Venture Capitalist Chris Hollod on Why He is Investing in the ‘Alternative Alcohol’ Space

Chris Hollod wants to be known as one of the most active angel investors in the alcohol space. After about a decade of making investments with billionaire Ron Burkle and actor Ashton Kutcher, Hollod, a Los Angeles-based venture capitalist, struck out on his own in 2019 and has shifted his focus from investing in tech companies such as Airbnb, Uber, Spotify and Warby Parker, to investing in consumer packaged good companies, specifically “alternative alcohol” companies.”

Molson Coors Sales Hit Nearly $10.6 Billion in 2019

Molson Coors Sales Hit Nearly $10.6 Billion in 2019

Molson Coors Beverage Company reported nearly $10.6 billion in net sales for 2019, a decline of 1.8% compared to 2018. In a press release, Molson Coors Beverage Company president and CEO Gavin Hattersley called 2019 “a challenging year” for the company.

Last Call: Molson Coors Sued Over Vizzy Seltzer Name; Coronavirus Affects Beer Sales and Production in China

Last Call: Molson Coors Sued Over Vizzy Seltzer Name; Coronavirus Affects Beer Sales and Production in China

The parent company of Brizzy Seltzer Cocktails has filed a lawsuit against Molson Coors Beverage Company in U.S. District Court for the Western District of Texas, alleging that the second largest U.S. beer manufacturer’s Vizzy Hard Seltzer name “is nearly identical to Brizzy in sight, sound and appearance” and infringes upon its trademark.

Regional Cider Brands Grew Sales, Category Share in 2019

Regional Cider Brands Grew Sales, Category Share in 2019

Cider category dollar share shrank in 2019, however, the growth of regional and local producers proved to be a bright spot, Danny Brager, senior VP of market research firm Nielsen’s beverage alcohol practice, shared Thursday during the American Cider Association’s (ACA) annual CiderCon conference in Oakland, California.

Super Bowl LIV Ushers in First Major Beer Occasion of 2020

Super Bowl LIV Ushers in First Major Beer Occasion of 2020

Sunday’s Super Bowl between the Kansas City Chiefs and San Francisco 49ers in Miami marks the first major beer-drinking occasion of 2020. In 2019, U.S. consumers spent $1.2 billion on beer at off-premise retailers in the two weeks leading up to the game between the Los Angeles Rams and New England Patriots, according to market research firm Nielsen. Those sales were roughly flat, though, down 0.5%, compared to 2018.

White Claw Maker Mark Anthony Brands to Build $250 Million Facility in Arizona

White Claw Maker Mark Anthony Brands to Build $250 Million Facility in Arizona

Mark Anthony Brands has selected Glendale, Arizona, as the location of its $250 million West Coast production facility.
The maker of White Claw and Mike’s Hard Lemonade first revealed plans in the fall to invest $385 million to build two new production facilities, including a plant in New Jersey.

Josh Landan and Celebrity Investors Launch Ashland Hard Seltzer Brand in California

Josh Landan and Celebrity Investors Launch Ashland Hard Seltzer Brand in California

Saint Archer co-founder Josh Landan is launching a new hard seltzer brand today in California. Ashland Hard Seltzer is Landan’s play into the more than $2.5 billion hard seltzer segment. The Ashland brand will launch in more than 250 points of distribution, including national chain commitments from major big box and grocery retailers.

Boston Beer Company Reformulates Cold Snap; Truly Lemonade Starts Hitting Retailers

Boston Beer Company Reformulates Cold Snap; Truly Lemonade Starts Hitting Retailers

Boston Beer Company has reformulated yet another of its top offerings. The company announced today the reformulation of its Samuel Adams Cold Snap spring seasonal release. The recipe tweak follows changes made last year to the formulas for Samuel Adams Summer Ale and every Truly Hard Seltzer flavor.